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Startup Secrets Sandbox
  • Pages
    • Welcome to YOUR Startup Secrets Sandbox
      • About Startup Secrets
      • About this Sandbox
      • FAQ - Frequently Asked Questions
      • Creative Commons Attribution
    • Customer Value Proposition
      • Synopsis: Customer Value Proposition
      • Frameworks
        • DEFINE the Problem or Opportunity
          • MVS - Minimum Viable Segment
            • Beware: Don't Overlook Your MVS
            • Demandware case study & video
            • MVS compared to a beachhead
          • 4U
          • BLAC and White
            • BLAC and White moves
              • Market timing
            • YouTube: A Case Example of BLAC and White
            • Netflix, Spotify and JioCinemas in India
          • Whole Problem
        • EVALUATE the Solution
          • 3D
          • Gain/Pain
          • DEBT
            • Apple Pay case example from WSJ
          • Whole Product
            • Tesla DEBT
          • Partnerships
            • Strategic partners
        • Assemble Your Value Proposition
        • YOU: Founder-Market Fit
        • Applying Your Value Proposition
      • Customer Value Proposition AI
      • Slides
      • Video Recording
      • Articles
      • Worksheet / Canvases
      • Example Tools
        • Customer Discovery & Interview Script
    • Customer-Centric Business Model
      • Frameworks
        • Business Model as a Disruptor
        • CORE
        • Multipliers and Levers
          • Products that SLIP
          • Package for Pull
            • Bundling
              • 4 Myths of Bundling
              • Bundling Tooklit
              • Podcast
          • Co-Create a Win-Win
            • Acquia's Story
          • 3Up
        • Customer-Centric Models
        • RSVPD
      • Workshop Slide Deck
      • icon picker
        Video Recording
      • Business Model Examples
        • Stories and a Startup Secret from decades of business model innovation
    • Build a Product That Scales Into a Company
      • Perspective: Building Products into Companies
      • Frameworks
        • The Product-Company Gap
        • Design for Product-GTM Fit
          • Value Proposition
          • Minimum Viable Segment
          • Repeatable Products
        • Architect Your Business Model
          • Products that SLIP
            • Simple to Install and Use
            • Low to No Initial Cost
            • Instant and Ongoing Value
            • Play Well in the Ecosystem
          • Package for Pull
          • Whole Product Partnerships
      • Slides
      • Video Recordings
      • SLIPPERY related to PLG
    • Vision, Mission & Values: Create an Authentic Culture
      • Frameworks
        • Founder-Market Fit
          • What are you uniquely qualified for?
        • Elements of Culture
          • Vision
          • Mission
          • Culture
            • Values
        • Operationalize Your Culture
          • Communicate
          • Reinforce
          • Evolve
      • Slides
      • Video - What It Takes: Vision, Mission, Culture
    • Hiring and team building
    • Go to Market
      • Framework - GTM overview
      • Video and Slides - GTM
    • Perfect Your Fundraising Pitch
      • Workbook: Perfect Your Fundraising Pitch
      • Frameworks
        • Business Overview
        • Team
        • Key Problem & Opportunity
        • Solution
        • Vision: Why Now? AND For The Future.
          • Balancing Vision and Execution
        • Traction & Proof Points
        • Business Model
        • Market Size
        • Competitive Landscape
        • Fundraising Needs & Milestones
      • Slides: Getting Behind The Perfect Pitch
      • Video: Getting Behind The Perfect Pitch
      • Article: Elevator question
    • Funding strategies to go the distance
      • Funding Market Fit
      • Questions arising
    • Personal Entrepreneurship
      • Problem solving
        • Elon Musk, Tesla, SpaceX
      • Are you curious what mindset it takes to be a successful founder?
      • Have you got what it takes?
      • Roadmap to success
      • People First
      • Mutual Mentorship
        • Peer Mentoring (Founder-to-Founder)
        • Mutual Mentorship (Mentor–Mentee Relationships)
        • Master Mentorship (Mentoring the Mentors)
        • Mentorship Resources for Startups
      • Founders Can't Scale: Fact or Fiction?
      • 3 Examples of Why You CAN Afford to Fail
    • Glossary for learning
    • How to comment in Coda
      • What is Coda?

Video Recording

2022 recording:

Prior recordings with other case examples




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