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Strategic partners

A strategic partner, is an external entity or organization that collaborates closely with a startup to provide resources, expertise, or access to markets, enhancing the startup's competitive advantage and growth prospects.

Consider the role of strategic partners in shaping a

Whole Product⁠

experience.

⁠

By collaborating on integrations, functionality, and market access, you can create a win-win proposition turning a tehcnology partner into a strategic partner that accelerates your go to market. This approach therefore not only results in comprehensive solutions that address customers' needs and offers added value to both partners but it also, fosters partner and customer loyalty and joint success.

If the strategic partner is much larger than you as is often the case for a startup, then they can become strategic on many levels to the point of giving you the ability to “stand on the shoulders of a giant”.

The key to great strategic partnerships is one word. MUTUALITY. In other words making sure that each partner mutually benefits in a win win collaboration.

Startup Secret: Co-Create a Win-Win with a strategic partner to accelerate you venture and open up possibilities for your go to market and even a possible exit.

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