Perspective: Building Products into Companies

Startup Secrets Sandbox

Pages
- Welcome to YOUR Startup Secrets Sandbox
  About Startup Secrets
  About this Sandbox
  FAQ - Frequently Asked Questions
  Creative Commons Attribution
- Customer Value Proposition
  Synopsis: Customer Value Proposition
  Frameworks
  DEFINE the Problem or Opportunity
  MVS - Minimum Viable Segment
  Beware: Don't Overlook Your MVS
  Demandware case study & video
  MVS compared to a beachhead
  4U
  BLAC and White
  BLAC and White moves
  Market timing
  YouTube: A Case Example of BLAC and White
  Netflix, Spotify and JioCinemas in India
  Whole Problem
  EVALUATE the Solution
  3D
  Gain/Pain
  DEBT
  Apple Pay case example from WSJ
  Whole Product
  Tesla DEBT
  Partnerships
  Strategic partners
  Assemble Your Value Proposition
  YOU: Founder-Market Fit
  Applying Your Value Proposition
  Customer Value Proposition AI
  Slides
  Video Recording
  Articles
  Worksheet / Canvases
  Example Tools
  Customer Discovery & Interview Script
- Customer-Centric Business Model
  Frameworks
  Business Model as a Disruptor
  CORE
  Multipliers and Levers
  Products that SLIP
  Package for Pull
  Bundling
  4 Myths of Bundling
  Bundling Tooklit
  Podcast
  Co-Create a Win-Win
  Acquia's Story
  3Up
  Customer-Centric Models
  RSVPD
  Workshop Slide Deck
  Video Recording
  Business Model Examples
  Stories and a Startup Secret from decades of business model innovation
- Build a Product That Scales Into a Company
  Perspective: Building Products into Companies
  Frameworks
  The Product-Company Gap
  Design for Product-GTM Fit
  Value Proposition
  Minimum Viable Segment
  Repeatable Products
  Architect Your Business Model
  Products that SLIP
  Simple to Install and Use
  Low to No Initial Cost
  Instant and Ongoing Value
  Play Well in the Ecosystem
  Package for Pull
  Whole Product Partnerships
  Slides
  Video Recordings
  SLIPPERY related to PLG
- Vision, Mission & Values: Create an Authentic Culture
  Frameworks
  Founder-Market Fit
  What are you uniquely qualified for?
  Elements of Culture
  Vision
  Mission
  Culture
  Values
  Operationalize Your Culture
  Communicate
  Reinforce
  Evolve
  Slides
  Video - What It Takes: Vision, Mission, Culture
- Hiring and team building
- Go to Market
  Framework - GTM overview
  Video and Slides - GTM
- Perfect Your Fundraising Pitch
  Workbook: Perfect Your Fundraising Pitch
  Frameworks
  Business Overview
  Team
  Key Problem & Opportunity
  Solution
  Vision: Why Now? AND For The Future.
  Balancing Vision and Execution
  Traction & Proof Points
  Business Model
  Market Size
  Competitive Landscape
  Fundraising Needs & Milestones
  Slides: Getting Behind The Perfect Pitch
  Video: Getting Behind The Perfect Pitch
  Article: Elevator question
- Funding strategies to go the distance
  Funding Market Fit
  Questions arising
- Personal Entrepreneurship
  Problem solving
  Elon Musk, Tesla, SpaceX
  Are you curious what mindset it takes to be a successful founder?
  Have you got what it takes?
  Roadmap to success
  People First
  Mutual Mentorship
  Peer Mentoring (Founder-to-Founder)
  Mutual Mentorship (Mentor–Mentee Relationships)
  Master Mentorship (Mentoring the Mentors)
  Mentorship Resources for Startups
  Founders Can't Scale: Fact or Fiction?
  3 Examples of Why You CAN Afford to Fail
- Glossary for learning
- How to comment in Coda
  What is Coda?

Startup Secrets Sandbox

...

A little perspective on this topic...

Build it and they will come?

Sometimes...

But design it for success from the outset, and you’ll increase your chances of building a company.

10 years ago, this workshop arose out of entrepreneurs feedback on what they struggled with. Understanding what it takes to go from building a good product to creating a great company. It struck a chord and 2.3 million people have viewed the original video and continue to give good feedback on it.

Recent feedback:

This is pure gold!!

This is a masterclass on product building

This is the most valuable startup business advice / “secrets”

Needless to say we thought it was time we updated the materials and examples and So I’m delighted to share the new version here, led by my far superior partner Chris Gardner and produced by Claire Crowther and the awesome Harvard i Lab team.

⁠

As you watch the video Chris refers to some other key Startup Secrets workshops and you can link to those workshops on the left. But for ease of reference, the key Startup Secrets highlighted are linked below

⁠

Customer Value Proposition⁠

⁠

4U⁠

⁠

3D⁠

⁠

BLAC and White⁠

⁠

MVS - Minimum Viable Segment⁠

⁠

It’s so important we’ve highlighted it here

Beware: Don't Overlook Your MVS⁠

⁠

In combination with your MVP, it leads to your Minimum Repeatable Product (MRP)

As time was limited Chris was only loosely able to touch on the notion of a

Whole Product⁠

, which you can read more about

here⁠

And if you want more examples and depth on this topic, here is the original workshop, with two great examples that led one recent viewer to share this.

“I’m an hour into this and only realized now that the video is about a decade old. Yet this information is 100% still relevant in this fast moving world”.

That’s thanks to the two great guest speakers:

Gregg Favalora who is both humble enough to share what he learned from failure and smart enough to enable us to learn from him.

John McEleney who highlights the fundamentals of company building with real world examples.

You be the judge of what still resonates for you...

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.