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Startup Secrets Sandbox
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Welcome to YOUR Startup Secrets Sandbox
About Startup Secrets
My own critique - to inspire yours...
About this Sandbox
FAQ - Frequently Asked Questions
Creative Commons Attribution
HARVARD hidden pages
Workshop template - duplicate first!
HBS Foundry
HBS FOUNDRY Working Sessions
Michael Mentor - Power Prompts
Harvard i Lab
Ideas Don't Matter - March 13 2025 - Harvard i Lab Workshop
Customer Compass - Oct 27 2025
Alumni Launch Lab Portal
Seize Your Story
MSMBA Workshop 1-17-25
Hidden Embargoed or WIP content
Idea-to-Impact - (Alpha - WIP)
Customer's Compass
Customer's Compass - CANVAS
Customer's Compass CANVAS
Implementing and Sustaining Your Customer's Compass
Application, limitations, adaptations
Customer Compass Examples
notes WIP
Vector Thinking - Alpha - EMBARGOED
Customer Value Proposition
Synopsis: Customer Value Proposition
Coda BLAC and WHITE results
Exercise
Frameworks
DEFINE the Problem or Opportunity
Customer's Problem Definition - WIP Sandbox
MVS - Minimum Viable Segment
Beware: Don't Overlook Your MVS
Demandware case study & video
MVS compared to a beachhead
4U
BLAC and White
BLAC and White moves
Market timing
Coda black and white exercise
YouTube: A Case Example of BLAC and White
Netflix, Spotify and JioCinemas in India
Whole Problem
EVALUATE the Solution
3D
Notes to update
Gain/Pain
DEBT
Apple Pay case example from WSJ
Whole Product
Tesla DEBT
Partnerships
Strategic partners
Assemble Your Value Proposition
AI Assisted Value Proposition Building - v0.1 alpha
Master table
Form 1
Published Form
Initial Feedback
Revised Value Prop
Form
Published form
Example
YOU: Founder-Market Fit
Applying Your Value Proposition
Uber - Applying A Value Proposition In Practice
Customer Value Proposition AI
Slides
Video Recording
Articles
Worksheet / Canvases
Example Tools
Customer Discovery & Interview Script
Customer-Centric Business Model
Frameworks
Business Model as a Disruptor
CORE
Multipliers and Levers
Products that SLIP
Package for Pull
Bundling
4 Myths of Bundling
Bundling Tooklit
Podcast
Co-Create a Win-Win
Acquia's Story
3Up
Customer-Centric Models
RSVPD
Workshop Slide Deck
Video Recording
Business Model Examples
Stories and a Startup Secret from decades of business model innovation
Build a Product That Scales Into a Company
Perspective: Building Products into Companies
Frameworks
The Product-Company Gap
Design for Product-GTM Fit
Value Proposition
Minimum Viable Segment
Repeatable Products
Architect Your Business Model
Products that SLIP
Simple to Install and Use
Low to No Initial Cost
Instant and Ongoing Value
Play Well in the Ecosystem
Package for Pull
Whole Product Partnerships
Slides
Video Recordings
SLIPPERY related to PLG
Vision, Mission & Values: Create an Authentic Culture
Frameworks
Founder-Market Fit
What are you uniquely qualified for?
Elements of Culture
Vision
Mission
Culture
Values
Operationalize Your Culture
Communicate
Reinforce
Evolve
Slides
Notes to get you thinking about Culture and Hiring
Video - What It Takes: Vision, Mission, Culture
Pre-Workshop Survey
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Hiring and team building transcript
Go to Market
Working Notes (Hide)
Synopsis - GTM
Framework - GTM overview
Video and Slides - GTM
Other versions of slides
Slideshares - GTM
Articles - GTM
Worksheet / Canvases
STORYtelling
Seize Your Story!
WHOOP - Startup Secrets Storytelling
eBay's STORY
Perfect Your Fundraising Pitch
Workbook: Perfect Your Fundraising Pitch
Frameworks
Business Overview
Team
Key Problem & Opportunity
Solution
Vision: Why Now? AND For The Future.
Balancing Vision and Execution
Traction & Proof Points
Business Model
Market Size
Competitive Landscape
Fundraising Needs & Milestones
Slides: Getting Behind The Perfect Pitch
Video: Getting Behind The Perfect Pitch
Article: Elevator question
Funding strategies to go the distance
Transcript - Funding Strategies to Go the Distance
Funding Market Fit
Questions arising
Money Mirage
Personal Entrepreneurship
Problem solving
Elon Musk, Tesla, SpaceX
Are you curious what mindset it takes to be a successful founder?
Have you got what it takes?
Roadmap to success
People First
Mutual Mentorship
Peer Mentoring (Founder-to-Founder)
Mutual Mentorship (Mentor–Mentee Relationships)
Master Mentorship (Mentoring the Mentors)
Mentorship Resources for Startups
Founders Can't Scale: Fact or Fiction?
3 Examples of Why You CAN Afford to Fail
Execution
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How to comment in Coda
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testing
Level 2
Hidden below here
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Doc pages
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Startup Secrets Sandbox
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Doc Access
Doc Access
Doc access
Doc access
email
User email
Type
Access
Permission id
Person
email
User email
Type
Access
Permission id
Person
claire.crowther@underscore.vc
email
write
00869767-6c46-4aa4-8166-059d653b8366
Claire Crowther
ss@underscore.vc
email
write
01a0fc1d-967d-4f80-b12b-f8fc562dde12
Startup Secrets
ssood@hbs.edu
email
write
08873141-79ec-4407-980f-4ab7816fccec
Shivesh
fgiannopoulou@hbs.edu
email
write
3ae4fb76-b8fb-4052-96d9-3869a42c2157
FG
Foteini Giannopoulou
krings@hbs.edu
email
write
5d7600d7-415d-4121-bf8e-4910a482653a
KR
Katharina Rings
michael@underscore.vc
email
write
669f8bc1-64c0-429c-9af2-df0b1f23453b
Michael Skok
michaelskok@gmail.com
email
write
8624ea38-774c-43d2-88f7-a7ac537f07ab
Michael Skok
paul.scott@goingclear.com
email
write
ad978a27-61b8-47d9-943d-05a8ca54b825
Paul Scott
steven@goingclear.com
email
write
de418c12-7d0a-446b-a02b-b0384fc51b59
Steven Carrillo
dries@buytaert.net
email
write
e47e388d-850d-49c8-b224-4bc8afe9703a
DB
Dries Buytaert
josh@bernoff.com
email
write
e7941b8b-9a5a-4f25-8d0e-3824b36c29b0
Josh Bernoff
michaelskok@gmail.com
owner
owner
n/a
Michael Skok
kyle_murphy@hms.harvard.edu
email
comment
00807c16-c63e-4a1a-9a2a-c4bc0c9b00fb
KM
Kyle Murphy
deborah_weidman@hms.harvard.edu
email
comment
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D
deborah_weidman@hms.harvard.edu
gberger@mba2026.hbs.edu
email
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gberger@mba2026.hbs.edu
cirene.chua@gmail.com
email
comment
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Cirene Chua
skoller@mba2025.hbs.edu
email
comment
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skoller@mba2025.hbs.edu
filipsanda11@gmail.com
email
comment
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filipsanda11@gmail.com
loepfeli@hks.harvayd.edu
email
comment
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loepfeli@hks.harvayd.edu
sam@agxfarm.com
email
comment
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SA
Samuel Aubin
tahoute200@gmail.com
email
comment
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tahoute200@gmail.com
tmachasio@mba2026.hbs.edu
email
comment
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TM
Timothy Machasio
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email
comment
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epinkus@mba2026.hbs.edu
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tabraham@hemostemix.com
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lbichara@mba2026.hbs.edu
anyone
comment
1bb4dcdc-acc5-415c-83cb-47b87c0b7f34
deshmukhaditya1729@gmail.com
email
comment
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deshmukhaditya1729@gmail.com
mhardt@hbs.edu
email
comment
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MH
Markus Hardt
andrew.broadley59@gmail.com
email
comment
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Andrew Broadley
gabrielle@underscore.vc
email
comment
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Gabrielle McCarthy
wbelcher@mba2026.hbs.edu
email
comment
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wbelcher@mba2026.hbs.edu
muditsharma.118@gmail.com
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muditsharma.118@gmail.com
becca_xiong@harvard.edu
email
comment
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BX
Becca Xiong
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JV
Jammalamadaka, Vineet
ayoshino@hbs.edu
email
comment
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AY
Adriano Yoshino
was8471@g.harvard.edu
email
comment
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W
was8471@g.harvard.edu
nweninger@mba2026.hbs.edu
email
comment
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NW
Nicolas Weninger
javtamariz@gmail.com
email
comment
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J
javtamariz@gmail.com
a.leoncreative@gmail.com
email
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a.leoncreative@gmail.com
kmathew@mba2026.hbs.edu
email
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K
kmathew@mba2026.hbs.edu
ryan.brewster@childrens.harvard.edu
email
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jarnold@mba2026.hbs.edu
taniguchi.mark@gmail.com
email
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MT
Mark Taniguchi
chang@mde.harvard.edu
email
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chang@mde.harvard.edu
doriskomla7@gmail.com
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doriskomla7@gmail.com
sorthel@protonmail.com
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sorthel@protonmail.com
serkan.yildiz@param.eu
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alice_fostermccallum@harvard.edu
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AM
Alice Foster McCallum
plans@takeoffbill.com
email
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SH
Sean Hoban
daniel.colaianni@aixr.org
email
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DC
Daniel Colaianni
shahsagar2392@gmail.com
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SS
Sagar Shah
rothsethamonyseng@gse.harvard.edu
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skatyal@hbs.edu
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SK
Shifali Katyal
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petroemilia014@gmail.com
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claudia@neumind.co.uk
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H
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email
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Tom Czernuszenko
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email
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Mariana Alegre Escorza
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OY
Om Yeole
hprice@mba2026.hbs.edu
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MM
Mandee Miller
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sidney@alpha1investor.com
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Joe Ryan
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jwilson@mba2026.hbs.edu
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jlinsdell@mba2026.hbs.edu
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Allan Korir
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vitorvungari@gmail.com
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Sourav Singh
mwaters@hbs.edu
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MW
Margaret Waters
zdcanning1510@gmail.com
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Zynetta Canning
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O
origeneza@gmail.com
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Atiyut Singhakarn
2perrychan@gmail.com
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ba56d69c-e9c4-4417-8998-8a90a5ea5fa4
PC
Perry Chan
lyvia_chapman@harvard.edu
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LC
Lyvia Chapman
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pbaruah@mba2026.hbs.edu
mike@himarley.com
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Mike Greene
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Oishik Saha
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GK
Gerard Kok
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TC
Tom Clay
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salvatore.sinigaglia@gmail.com
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phurinattj@gmail.com
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C
chama.kapema@gmail.com
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ndass@mba2025.hbs.edu
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zijia.guo@live.com
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Jordan Tian
niteshdubey28@gmail.com
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jamlee@mba2026.hbs.edu
kp119236@gmail.com
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Krish Parekh
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C
cal@agxfarm.com
andrea.balistreri@aixr.org
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AB
Andrea Balistreri
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G
goodgoodperson606c@gmail.com
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