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About Startup Secrets
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FAQ - Frequently Asked Questions
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HBS Foundry
HBS FOUNDRY Working Sessions
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Harvard i Lab
Ideas Don't Matter - March 13 2025 - Harvard i Lab Workshop
Customer Compass - Oct 27 2025
Alumni Launch Lab Portal
Seize Your Story
MSMBA Workshop 1-17-25
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Idea-to-Impact - (Alpha - WIP)
Customer's Compass
Customer's Compass - CANVAS
Customer's Compass CANVAS
Implementing and Sustaining Your Customer's Compass
Application, limitations, adaptations
Customer Compass Examples
notes WIP
Vector Thinking - Alpha - EMBARGOED
Customer Value Proposition
Synopsis: Customer Value Proposition
Coda BLAC and WHITE results
Exercise
Frameworks
DEFINE the Problem or Opportunity
Customer's Problem Definition - WIP Sandbox
MVS - Minimum Viable Segment
Beware: Don't Overlook Your MVS
Demandware case study & video
MVS compared to a beachhead
4U
BLAC and White
BLAC and White moves
Market timing
Coda black and white exercise
YouTube: A Case Example of BLAC and White
Netflix, Spotify and JioCinemas in India
Whole Problem
EVALUATE the Solution
3D
Notes to update
Gain/Pain
DEBT
Apple Pay case example from WSJ
Whole Product
Tesla DEBT
Partnerships
Strategic partners
Assemble Your Value Proposition
AI Assisted Value Proposition Building - v0.1 alpha
Master table
Form 1
Published Form
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Revised Value Prop
Form
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Example
YOU: Founder-Market Fit
Applying Your Value Proposition
Uber - Applying A Value Proposition In Practice
Customer Value Proposition AI
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Video Recording
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Worksheet / Canvases
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Customer Discovery & Interview Script
Customer-Centric Business Model
Frameworks
Business Model as a Disruptor
CORE
Multipliers and Levers
Products that SLIP
Package for Pull
Bundling
4 Myths of Bundling
Bundling Tooklit
Podcast
Co-Create a Win-Win
Acquia's Story
3Up
Customer-Centric Models
RSVPD
Workshop Slide Deck
Video Recording
Business Model Examples
Stories and a Startup Secret from decades of business model innovation
Build a Product That Scales Into a Company
Perspective: Building Products into Companies
Frameworks
The Product-Company Gap
Design for Product-GTM Fit
Value Proposition
Minimum Viable Segment
Repeatable Products
Architect Your Business Model
Products that SLIP
Simple to Install and Use
Low to No Initial Cost
Instant and Ongoing Value
Play Well in the Ecosystem
Package for Pull
Whole Product Partnerships
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SLIPPERY related to PLG
Vision, Mission & Values: Create an Authentic Culture
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Founder-Market Fit
What are you uniquely qualified for?
Elements of Culture
Vision
Mission
Culture
Values
Operationalize Your Culture
Communicate
Reinforce
Evolve
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Notes to get you thinking about Culture and Hiring
Video - What It Takes: Vision, Mission, Culture
Pre-Workshop Survey
Hiring and team building
Hiring and team building transcript
Go to Market
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STORYtelling
Seize Your Story!
WHOOP - Startup Secrets Storytelling
eBay's STORY
Perfect Your Fundraising Pitch
Workbook: Perfect Your Fundraising Pitch
Frameworks
Business Overview
Team
Key Problem & Opportunity
Solution
Vision: Why Now? AND For The Future.
Balancing Vision and Execution
Traction & Proof Points
Business Model
Market Size
Competitive Landscape
Fundraising Needs & Milestones
Slides: Getting Behind The Perfect Pitch
Video: Getting Behind The Perfect Pitch
Article: Elevator question
Funding strategies to go the distance
Transcript - Funding Strategies to Go the Distance
Funding Market Fit
Questions arising
Money Mirage
Personal Entrepreneurship
People First
Are you curious what mindset it takes to be a successful founder?
Problem solving
Elon Musk, Tesla, SpaceX
Have you got what it takes?
Roadmap to success
Mutual Mentorship
Peer Mentoring (Founder-to-Founder)
Mutual Mentorship (Mentor–Mentee Relationships)
Master Mentorship (Mentoring the Mentors)
Mentorship Resources for Startups
Founders Can't Scale: Fact or Fiction?
3 Examples of Why You CAN Afford to Fail
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Business Model as a Disruptor
Business Model as a Disruptor
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Business Model as a Disruptor
