Startup Secrets Sandbox
Startup Secrets Sandbox
Multipliers and Levers

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Package for Pull

Bundling
Find ways to develop Pull from the market and make it easy on your customers, rather than pushing your product on your customers.

Why is pull important?

Pull will help reduce the pain for your customer adoption in your
Gain/Pain
⁠
equation, increasing your likelihood of early success, while reducing risk and potentially even reducing cash burn.

How can you get pull?

Pull can be achieved with many tools, including, pricing, packaging, and distribution as well as through
Strategic partners
⁠
⁠
⁠
⁠

Go deeper within packaging and review the power of
Bundling
⁠
with
@Shishir Mehrotra
⁠

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