Startup Secrets Sandbox

Startup Secrets Sandbox

Multipliers and Levers

Package for Pull

Find ways to develop Pull from the market and make it easy on your customers, rather than pushing your product on your customers.

Why is pull important?

Pull will help reduce the pain for your customer adoption in your

Gain/Pain⁠

equation, increasing your likelihood of early success, while reducing risk and potentially even reducing cash burn.

How can you get pull?

Pull can be achieved with many tools, including, pricing, packaging, and distribution as well as through

Strategic partners⁠

⁠

⁠

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Go deeper within packaging and review the power of

Bundling⁠

with

@Shishir Mehrotra⁠

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