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Find out why it can be twice as important to get your Go-to-Market right, even if you've engineered a great product. Understand the strategic
Framework - GTM overview
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needed to enter a market and occupy a dominant position. Learn how to develop your "brand essence," understand targeting and segmentation and lastly, how to distribute your product or service through the right channels.
Checkout the
Video and Slides - GTM
⁠
next.
Meanwhile you can find a more complete write up on Undercore VC’s Startup Secrets site here:
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