Startup Secrets Sandbox

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Frameworks

Market Size

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A good analysis involves careful segmentation of the truly addressable market and thoughtful descriptions of how customer segments will pay for the solution over time to build up a picture of realistic market size.

Bottom-up Market Size = [# of Customers] * [Price They’ll Pay]

Who is your specific customer?

How many of them are there?

How many of them can you realistically reach?

At what price will they buy?

Then, perhaps the most challenging: How many will buy from you?

For more information,

see the full framework⁠

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