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Startup Secrets Sandbox
Startup Secrets Sandbox
Welcome to the Startup Secrets Sandbox
About Startup Secrets
My own critique - to inspire yours...
About this Sandbox
FAQ - Frequently Asked Questions
Creative Commons Attribution
Customer Value Proposition
Synopsis
Coda BLAC and WHITE results
Exercise
Frameworks
DEFINE the Problem or Opportunity
4U
BLAC and White
YouTube: A Case Example of BLAC and White
BLAC and White moves
Coda black and white exercise
MVS - Minimum Viable Segment
Beware: Don't Overlook Your MVS
Demandware case study & video
MVS compared to a beachhead
EVALUATE the Solution
3D
Notes to update
Gain/Pain
DEBT
Apple Pay case example from WSJ
Whole Product
Tesla DEBT
Strategic partners
BUILD the Value Proposition
AI Assisted Value Proposition Building - v0.1 alpha
Master table
Form 1
Published Form
Initial Feedback
Revised Value Prop
Form
Published form
Example
YOU: Founder-Market Fit
Slides
Video Recording
Articles
Are you curious what mindset it takes to be a successful founder?
Worksheet / Canvases
Customer-Centric Business Model
Frameworks
Business Model as a Disruptor
CORE
Minimum Viable Segment
Multipliers and Levers
Products that SLIP
Package for Pull
Shishir Mehrotra on Bunding
4 Myths of Bundling
Bundling Tooklit
Podcast
Co-Create a Win-Win
Acquia's Story
3Us
Customer-Centric Models
RSVPD
Workshop Slide Deck
Video Recording
Business Model Examples
Stories and a Startup Secret from decades of business model innovation
Build a Product That Scales Into a Company
Perspective: Building Products into Companies
Frameworks
The Product-Company Gap
Design for Product-GTM Fit
Value Proposition
Minimum Viable Segment
Repeatable Products
Architect Your Business Model
Products that SLIP
Simple to Install and Use
Low to No Initial Cost
Instant and Ongoing Value
Play Well in the Ecosystem
Package for Pull
Whole Product
Slides
Video Recording
SLIPPERY related to PLG
Vision, Mission & Values: Create an Authentic Culture
Frameworks
Founder-Market Fit
What are you uniquely qualified for?
Elements of Culture
Vision
Mission
Culture
Values
Operationalize Your Culture
Communicate
Reinforce
Evolve
Slides
Notes to get you thinking about Culture and Hiring
Video - What It Takes: Vision, Mission, Culture
Pre-Workshop Survey
Hiring and team building
Hiring and team building transcript
Go to Market
Working Notes (Hide)
Synopsis - GTM
Framework - GTM overview
Video and Slides - GTM
Other versions of slides
Slideshares - GTM
Articles - GTM
Worksheet / Canvases
Perfect Your Fundraising Pitch
Workbook: Perfect Your Fundraising Pitch
Frameworks
Business Overview
Team
Key Problem & Opportunity
Solution
Vision: Why Now? AND For The Future.
Traction & Proof Points
Business Model
Market Size
Competitive Landscape
Fundraising Needs & Milestones
Slides: Getting Behind The Perfect Pitch
Video: Getting Behind The Perfect Pitch
Article: Elevator question
Funding strategies to go the distance
Transcript
Questions arising
Funding Market Fit
Transcript - Funding Strategies to Go the Distance
Personal Entrepreneurship
Problem solving
Elon Musk, Tesla, SpaceX
Have you got what it takes?
Roadmap to success
People First
Mentorship
Founders Can't Scale: Fact or Fiction?
Execution
Glossary for learning
How to comment in this Coda doc
What is Coda?
testing
Level 2
Hidden below here
Todo list
Frameworks
Market Size
A good analysis involves careful segmentation of the truly addressable market and thoughtful descriptions of how customer segments will pay for the solution over time to build up a picture of realistic market size.
Bottom-up Market Size = [# of Customers] * [Price They’ll Pay]
Who is your specific customer?
How many of them are there?
How many of them can you realistically reach?
At what price will they buy?
Then, perhaps the most challenging: How many will buy from you?
For more information,
see the full framework
.
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Market Size
