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Startup Secrets Sandbox
  • Pages
    • Welcome to YOUR Startup Secrets Sandbox
      • About Startup Secrets
      • About this Sandbox
      • FAQ - Frequently Asked Questions
      • Creative Commons Attribution
    • Customer Value Proposition
      • Synopsis: Customer Value Proposition
      • Frameworks
        • DEFINE the Problem or Opportunity
          • MVS - Minimum Viable Segment
            • Beware: Don't Overlook Your MVS
            • Demandware case study & video
            • MVS compared to a beachhead
          • 4U
          • BLAC and White
            • BLAC and White moves
              • Market timing
            • YouTube: A Case Example of BLAC and White
            • Netflix, Spotify and JioCinemas in India
          • Whole Problem
        • EVALUATE the Solution
          • 3D
          • Gain/Pain
          • DEBT
            • Apple Pay case example from WSJ
          • Whole Product
            • Tesla DEBT
          • Partnerships
            • Strategic partners
        • Assemble Your Value Proposition
        • YOU: Founder-Market Fit
        • Applying Your Value Proposition
      • Customer Value Proposition AI
      • Slides
      • Video Recording
      • Articles
      • Worksheet / Canvases
      • icon picker
        Example Tools
        • Customer Discovery & Interview Script
    • Customer-Centric Business Model
      • Frameworks
        • Business Model as a Disruptor
        • CORE
        • Multipliers and Levers
          • Products that SLIP
          • Package for Pull
            • Bundling
              • 4 Myths of Bundling
              • Bundling Tooklit
              • Podcast
          • Co-Create a Win-Win
            • Acquia's Story
          • 3Up
        • Customer-Centric Models
        • RSVPD
      • Workshop Slide Deck
      • Video Recording
      • Business Model Examples
        • Stories and a Startup Secret from decades of business model innovation
    • Build a Product That Scales Into a Company
      • Perspective: Building Products into Companies
      • Frameworks
        • The Product-Company Gap
        • Design for Product-GTM Fit
          • Value Proposition
          • Minimum Viable Segment
          • Repeatable Products
        • Architect Your Business Model
          • Products that SLIP
            • Simple to Install and Use
            • Low to No Initial Cost
            • Instant and Ongoing Value
            • Play Well in the Ecosystem
          • Package for Pull
          • Whole Product Partnerships
      • Slides
      • Video Recordings
      • SLIPPERY related to PLG
    • Vision, Mission & Values: Create an Authentic Culture
      • Frameworks
        • Founder-Market Fit
          • What are you uniquely qualified for?
        • Elements of Culture
          • Vision
          • Mission
          • Culture
            • Values
        • Operationalize Your Culture
          • Communicate
          • Reinforce
          • Evolve
      • Slides
      • Video - What It Takes: Vision, Mission, Culture
    • Hiring and team building
    • Go to Market
      • Framework - GTM overview
      • Video and Slides - GTM
    • Perfect Your Fundraising Pitch
      • Workbook: Perfect Your Fundraising Pitch
      • Frameworks
        • Business Overview
        • Team
        • Key Problem & Opportunity
        • Solution
        • Vision: Why Now? AND For The Future.
          • Balancing Vision and Execution
        • Traction & Proof Points
        • Business Model
        • Market Size
        • Competitive Landscape
        • Fundraising Needs & Milestones
      • Slides: Getting Behind The Perfect Pitch
      • Video: Getting Behind The Perfect Pitch
      • Article: Elevator question
    • Funding strategies to go the distance
      • Funding Market Fit
      • Questions arising
    • Personal Entrepreneurship
      • Problem solving
        • Elon Musk, Tesla, SpaceX
      • Are you curious what mindset it takes to be a successful founder?
      • Have you got what it takes?
      • Roadmap to success
      • People First
      • Mutual Mentorship
        • Peer Mentoring (Founder-to-Founder)
        • Mutual Mentorship (Mentor–Mentee Relationships)
        • Master Mentorship (Mentoring the Mentors)
        • Mentorship Resources for Startups
      • Founders Can't Scale: Fact or Fiction?
      • 3 Examples of Why You CAN Afford to Fail
    • Glossary for learning
    • How to comment in Coda
      • What is Coda?
Warning: The tools included in the Startup Secrets Sandbox are not designed to be used without adaptation to your own unique opportunity, venture and style. As is consistent with the Startup Secrets approach, we believe the best approaches and answers are your own. Therefore ask yourself these kinds of questions before using any of these tools.
What are the principles that these tools are highlighting?
What of this is relevant to my venture?
How might I adapt, evolve or even completely rethink and reimagine a way to better achieve the goal of the tool presented?
Then if you’re going to use something like the , consider rewriting it first so it is your script in your voice relevant to your venture.
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