Startup Secrets Sandbox
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Welcome to your Startup Secrets Sandbox
4/15/2025, 4:54 PM
About Startup Secrets
About this Sandbox
FAQ - Frequently Asked Questions
Creative Commons Attribution
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About Startup Secrets
2/3/2025, 4:29 PM
My own critique - to inspire yours...
Welcome to your Startup Secrets Sandbox
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My own critique - to inspire yours...
5/4/2023, 10:43 AM
About Startup Secrets
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About this Sandbox
1/14/2025, 6:48 PM
Welcome to your Startup Secrets Sandbox
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FAQ - Frequently Asked Questions
4/28/2025, 11:08 AM
Welcome to your Startup Secrets Sandbox
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Creative Commons Attribution
3/9/2024, 2:32 AM
Welcome to your Startup Secrets Sandbox
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MSMBA Workshop 1-17-25
1/17/2025, 9:26 PM
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HBS Foundry
4/28/2025, 11:12 AM
Problem, Solution: What to aim for...
Problem, Solution, Scoring
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Problem, Solution: What to aim for...
4/29/2025, 2:21 PM
HBS Foundry
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Problem, Solution, Scoring
4/29/2025, 4:26 PM
HBS Foundry
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Harvard i Lab Workshop - March 13
3/14/2025, 4:18 PM
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Idea-to-Impact
4/15/2025, 5:00 PM
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Customer Compass
4/15/2025, 11:26 AM
notes WIP
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notes WIP
4/14/2025, 5:32 PM
Customer Compass
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Customer's Problem Definition
4/15/2025, 11:37 AM
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Customer Value Proposition
4/28/2025, 4:28 PM
Synopsis: Customer Value Proposition
Frameworks
Customer Value Proposition AI
Slides
Video Recording
Articles
Worksheet / Canvases
Example Tools
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Synopsis: Customer Value Proposition
4/28/2025, 6:01 PM
Coda BLAC and WHITE results
Exercise
Customer Value Proposition
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Coda BLAC and WHITE results
7/18/2023, 8:05 PM
Synopsis: Customer Value Proposition
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Exercise
1/5/2024, 2:02 PM
Synopsis: Customer Value Proposition
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Frameworks
5/2/2023, 3:21 PM
DEFINE the Problem or Opportunity
EVALUATE the Solution
Assemble Your Value Proposition
YOU: Founder-Market Fit
Applying Your Value Proposition
Customer Value Proposition
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DEFINE the Problem or Opportunity
4/25/2025, 12:21 PM
MVS - Minimum Viable Segment
4U
BLAC and White
Whole Problem
Frameworks
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MVS - Minimum Viable Segment
4/23/2025, 2:03 PM
Beware: Don't Overlook Your MVS
Demandware case study & video
MVS compared to a beachhead
DEFINE the Problem or Opportunity
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Beware: Don't Overlook Your MVS
11/6/2024, 3:39 PM
MVS - Minimum Viable Segment
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Demandware case study & video
1/14/2024, 11:53 AM
MVS - Minimum Viable Segment
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MVS compared to a beachhead
1/14/2024, 7:42 PM
MVS - Minimum Viable Segment
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4U
4/28/2025, 11:31 AM
DEFINE the Problem or Opportunity
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BLAC and White
4/26/2025, 9:20 AM
BLAC and White moves
Coda black and white exercise
YouTube: A Case Example of BLAC and White
Netflix, Spotify and JioCinemas in India
DEFINE the Problem or Opportunity
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BLAC and White moves
4/26/2025, 9:49 AM
Market timing
BLAC and White
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Market timing
4/26/2025, 9:57 AM
BLAC and White moves
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Coda black and white exercise
4/20/2024, 2:26 PM
BLAC and White
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YouTube: A Case Example of BLAC and White
4/21/2025, 9:16 PM
BLAC and White
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Netflix, Spotify and JioCinemas in India
8/14/2024, 12:21 PM
BLAC and White
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Whole Problem
12/11/2024, 3:13 PM
DEFINE the Problem or Opportunity
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EVALUATE the Solution
4/29/2025, 3:12 PM
3D
Gain/Pain
DEBT
Whole Product
Partnerships
Frameworks
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3D
4/26/2025, 10:39 AM
Notes to update
EVALUATE the Solution
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Notes to update
1/11/2024, 9:28 AM
3D
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Gain/Pain
4/29/2025, 3:53 PM
EVALUATE the Solution
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DEBT
4/28/2025, 12:22 PM
Apple Pay case example from WSJ
EVALUATE the Solution
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Apple Pay case example from WSJ
4/16/2025, 4:22 PM
DEBT
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Whole Product
5/22/2024, 11:18 AM
Tesla DEBT
EVALUATE the Solution
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Tesla DEBT
2/5/2024, 1:40 PM
Whole Product
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Partnerships
4/15/2025, 11:05 AM
Strategic partners
EVALUATE the Solution
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Strategic partners
10/28/2024, 8:05 PM
Partnerships
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Assemble Your Value Proposition
4/27/2025, 12:47 PM
AI Assisted Value Proposition Building - v0.1 alpha
Frameworks
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AI Assisted Value Proposition Building - v0.1 alpha
3/28/2024, 2:19 AM
Master table
Revised Value Prop
Example
Assemble Your Value Proposition
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Master table
4/25/2024, 1:50 PM
Form 1
Initial Feedback
AI Assisted Value Proposition Building - v0.1 alpha
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Form 1
7/13/2023, 6:15 PM
Published Form
Master table
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Published Form
7/13/2023, 6:15 PM
Form 1
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Initial Feedback
7/13/2023, 6:15 PM
Master table
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Revised Value Prop
9/20/2023, 12:47 PM
Form
AI Assisted Value Proposition Building - v0.1 alpha
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Form
7/13/2023, 6:15 PM
Published form
Revised Value Prop
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Published form
7/13/2023, 6:15 PM
Form
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Example
7/13/2023, 6:15 PM
AI Assisted Value Proposition Building - v0.1 alpha
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YOU: Founder-Market Fit
9/16/2024, 10:18 AM
Frameworks
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Applying Your Value Proposition
4/27/2025, 12:59 PM
Uber - Applying A Value Proposition In Practice
Frameworks
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Uber - Applying A Value Proposition In Practice
1/8/2025, 9:40 PM
Applying Your Value Proposition
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Customer Value Proposition AI
4/25/2025, 3:38 PM
Customer Value Proposition
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Slides
2/11/2024, 4:25 PM
Customer Value Proposition
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Video Recording
4/30/2023, 5:49 PM
Customer Value Proposition
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Articles
5/18/2024, 10:37 AM
Customer Value Proposition
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Worksheet / Canvases
4/26/2025, 10:32 AM
Customer Value Proposition
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Example Tools
3/22/2025, 7:21 PM
Example Customer Discovery Interview Script
Customer Value Proposition
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Example Customer Discovery Interview Script
4/27/2025, 11:39 AM
Example Tools
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Customer-Centric Business Model
4/28/2025, 2:08 PM
Frameworks
Workshop Slide Deck
Video Recording
Business Model Examples
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Frameworks
4/17/2023, 2:26 PM
Business Model as a Disruptor
CORE
Multipliers and Levers
Customer-Centric Models
RSVPD
Customer-Centric Business Model
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Business Model as a Disruptor
4/28/2025, 4:21 PM
Frameworks
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CORE
10/2/2024, 2:06 AM
Frameworks
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Multipliers and Levers
4/17/2023, 2:26 PM
Products that SLIP
Package for Pull
Co-Create a Win-Win
3Up
Frameworks
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Products that SLIP
6/20/2024, 7:02 AM
Multipliers and Levers
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Package for Pull
6/20/2024, 7:10 AM
Bundling
Multipliers and Levers
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Bundling
6/20/2024, 7:09 AM
4 Myths of Bundling
Bundling Tooklit
Podcast
Package for Pull
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4 Myths of Bundling
4/17/2023, 2:26 PM
Bundling
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Bundling Tooklit
4/17/2023, 2:26 PM
Bundling
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Podcast
4/17/2023, 2:26 PM
Bundling
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Co-Create a Win-Win
4/17/2023, 2:26 PM
Acquia's Story
Multipliers and Levers
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Acquia's Story
4/17/2023, 2:26 PM
Co-Create a Win-Win
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3Up
6/17/2024, 10:08 AM
Multipliers and Levers
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Customer-Centric Models
5/19/2024, 11:15 AM
Frameworks
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RSVPD
1/8/2025, 7:17 PM
Frameworks
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Workshop Slide Deck
4/17/2023, 2:26 PM
Customer-Centric Business Model
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Video Recording
2/13/2024, 10:26 PM
Customer-Centric Business Model
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Business Model Examples
7/28/2023, 4:07 PM
Stories and a Startup Secret from decades of business model innovation
Customer-Centric Business Model
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Stories and a Startup Secret from decades of business model innovation
10/28/2024, 8:21 PM
Business Model Examples
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Build a Product That Scales Into a Company
1/10/2025, 12:06 PM
Perspective: Building Products into Companies
Frameworks
Slides
Video Recordings
SLIPPERY related to PLG
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Perspective: Building Products into Companies
3/20/2024, 8:45 AM
Build a Product That Scales Into a Company
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Frameworks
4/17/2023, 11:34 AM
The Product-Company Gap
Design for Product-GTM Fit
Architect Your Business Model
Build a Product That Scales Into a Company
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The Product-Company Gap
4/17/2023, 11:34 AM
Frameworks
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Design for Product-GTM Fit
4/17/2023, 11:34 AM
Value Proposition
Minimum Viable Segment
Repeatable Products
Frameworks
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Value Proposition
4/17/2023, 12:00 PM
Design for Product-GTM Fit
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Minimum Viable Segment
12/23/2024, 2:05 PM
Design for Product-GTM Fit
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Repeatable Products
4/17/2023, 11:34 AM
Design for Product-GTM Fit
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Architect Your Business Model
3/20/2024, 8:47 AM
Products that SLIP
Package for Pull
Whole Product Partnerships
Frameworks
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Products that SLIP
4/17/2023, 11:34 AM
Simple to Install and Use
Low to No Initial Cost
Instant and Ongoing Value
Play Well in the Ecosystem
Architect Your Business Model
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Simple to Install and Use
4/17/2023, 11:34 AM
Products that SLIP
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Low to No Initial Cost
4/17/2023, 11:34 AM
Products that SLIP
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Instant and Ongoing Value
4/17/2023, 11:34 AM
Products that SLIP
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Play Well in the Ecosystem
3/20/2024, 8:48 AM
Products that SLIP
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Package for Pull
4/17/2023, 11:34 AM
Architect Your Business Model
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Whole Product Partnerships
1/17/2025, 3:51 PM
Architect Your Business Model
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Slides
4/17/2023, 11:34 AM
Build a Product That Scales Into a Company
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Video Recordings
6/20/2024, 8:04 AM
Build a Product That Scales Into a Company
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SLIPPERY related to PLG
2/9/2025, 2:19 AM
Build a Product That Scales Into a Company
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Vision, Mission & Values: Create an Authentic Culture
1/10/2025, 12:06 PM
Frameworks
Slides
Video - What It Takes: Vision, Mission, Culture
Pre-Workshop Survey
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Frameworks
4/17/2023, 2:26 PM
Founder-Market Fit
Elements of Culture
Operationalize Your Culture
Vision, Mission & Values: Create an Authentic Culture
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Founder-Market Fit
4/17/2023, 2:26 PM
What are you uniquely qualified for?
Frameworks
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What are you uniquely qualified for?
5/8/2024, 11:29 AM
Founder-Market Fit
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Elements of Culture
4/17/2023, 2:26 PM
Vision
Mission
Culture
Frameworks
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Vision
2/26/2024, 4:53 AM
Elements of Culture
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Mission
4/17/2023, 2:26 PM
Elements of Culture
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Culture
5/20/2024, 1:40 PM
Values
Elements of Culture
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Values
4/17/2023, 2:26 PM
Culture
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Operationalize Your Culture
4/17/2023, 2:26 PM
Communicate
Reinforce
Evolve
Frameworks
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Communicate
3/4/2024, 4:23 PM
Operationalize Your Culture
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Reinforce
4/17/2023, 2:26 PM
Operationalize Your Culture
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Evolve
4/17/2023, 2:26 PM
Operationalize Your Culture
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Slides
4/17/2023, 2:26 PM
Notes to get you thinking about Culture and Hiring
Vision, Mission & Values: Create an Authentic Culture
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Notes to get you thinking about Culture and Hiring
3/7/2024, 10:57 AM
Slides
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Video - What It Takes: Vision, Mission, Culture
10/26/2024, 2:19 PM
Vision, Mission & Values: Create an Authentic Culture
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Pre-Workshop Survey
4/17/2023, 2:26 PM
Vision, Mission & Values: Create an Authentic Culture
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Hiring and team building
1/10/2025, 12:06 PM
Hiring and team building transcript
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Hiring and team building transcript
4/7/2024, 10:34 AM
Hiring and team building
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Go to Market
1/10/2025, 12:06 PM
Working Notes (Hide)
Synopsis - GTM
Framework - GTM overview
Video and Slides - GTM
Articles - GTM
Worksheet / Canvases
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Working Notes (Hide)
3/10/2024, 6:08 PM
Go to Market
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Synopsis - GTM
3/10/2024, 6:08 PM
Go to Market
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Framework - GTM overview
4/14/2025, 4:26 PM
Go to Market
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Video and Slides - GTM
4/28/2025, 11:35 AM
Other versions of slides
Slideshares - GTM
Go to Market
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Other versions of slides
3/10/2024, 6:08 PM
Video and Slides - GTM
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Slideshares - GTM
3/10/2024, 6:08 PM
Video and Slides - GTM
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Articles - GTM
3/10/2024, 6:08 PM
Go to Market
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Worksheet / Canvases
3/10/2024, 6:08 PM
Go to Market
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Perfect Your Fundraising Pitch
1/10/2025, 12:06 PM
Workbook: Perfect Your Fundraising Pitch
Frameworks
Slides: Getting Behind The Perfect Pitch
Video: Getting Behind The Perfect Pitch
Article: Elevator question
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Workbook: Perfect Your Fundraising Pitch
3/19/2024, 3:28 AM
Perfect Your Fundraising Pitch
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Frameworks
4/30/2023, 6:08 PM
Business Overview
Team
Key Problem & Opportunity
Solution
Vision: Why Now? AND For The Future.
Traction & Proof Points
Business Model
Market Size
Competitive Landscape
Fundraising Needs & Milestones
Perfect Your Fundraising Pitch
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Business Overview
2/27/2024, 12:09 PM
Frameworks
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Team
4/19/2023, 9:30 AM
Frameworks
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Key Problem & Opportunity
2/27/2024, 12:10 PM
Frameworks
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Solution
2/27/2024, 12:13 PM
Frameworks
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Vision: Why Now? AND For The Future.
2/27/2024, 12:14 PM
Balancing Vision and Execution
Frameworks
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Balancing Vision and Execution
5/21/2024, 8:26 PM
Vision: Why Now? AND For The Future.
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Traction & Proof Points
8/2/2022, 10:58 AM
Frameworks
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Business Model
1/8/2025, 7:37 PM
Frameworks
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Market Size
6/20/2024, 7:12 AM
Frameworks
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Competitive Landscape
8/2/2022, 10:58 AM
Frameworks
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Fundraising Needs & Milestones
4/30/2023, 6:09 PM
Frameworks
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Slides: Getting Behind The Perfect Pitch
4/23/2024, 2:33 PM
Perfect Your Fundraising Pitch
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Video: Getting Behind The Perfect Pitch
5/21/2024, 8:29 PM
Perfect Your Fundraising Pitch
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Article: Elevator question
11/4/2022, 4:27 PM
Perfect Your Fundraising Pitch
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Funding strategies to go the distance
1/10/2025, 12:07 PM
Transcript
Transcript - Funding Strategies to Go the Distance
Funding Market Fit
Questions arising
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Transcript
4/1/2024, 8:51 PM
Funding strategies to go the distance
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Transcript - Funding Strategies to Go the Distance
4/7/2024, 10:38 AM
Funding strategies to go the distance
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Funding Market Fit
3/22/2025, 6:15 PM
Funding strategies to go the distance
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Questions arising
4/1/2024, 9:19 PM
Funding strategies to go the distance
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Personal Entrepreneurship
1/12/2025, 8:28 PM
Problem solving
Are you curious what mindset it takes to be a successful founder?
Have you got what it takes?
Roadmap to success
People First
Mentorship
Founders Can't Scale: Fact or Fiction?
Execution
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Problem solving
4/29/2025, 1:47 PM
Elon Musk, Tesla, SpaceX
Personal Entrepreneurship
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Elon Musk, Tesla, SpaceX
5/16/2024, 9:22 PM
Problem solving
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Are you curious what mindset it takes to be a successful founder?
12/30/2024, 5:19 PM
Personal Entrepreneurship
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Have you got what it takes?
10/26/2024, 11:52 AM
Personal Entrepreneurship
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Roadmap to success
11/9/2024, 6:20 PM
Personal Entrepreneurship
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People First
5/11/2024, 9:09 AM
Personal Entrepreneurship
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Mentorship
1/20/2024, 1:41 PM
Personal Entrepreneurship
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Founders Can't Scale: Fact or Fiction?
2/5/2025, 5:19 PM
Personal Entrepreneurship
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Execution
4/19/2023, 11:49 AM
Personal Entrepreneurship
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Glossary for learning
4/27/2025, 2:38 PM
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How to comment in this Coda doc
1/10/2025, 12:08 PM
What is Coda?
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What is Coda?
3/10/2024, 6:09 PM
testing
How to comment in this Coda doc
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testing
11/1/2023, 1:59 PM
Level 2
What is Coda?
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Level 2
11/1/2023, 10:07 AM
testing
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Hidden below here
11/25/2022, 3:40 AM
Todo list
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Todo list
4/19/2023, 12:03 PM
Hidden below here
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Documentation
5/1/2025, 6:52 PM
Doc pages
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Doc pages
5/1/2025, 7:01 PM
Documentation
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