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Startup Secrets Sandbox

Pages
- Welcome to YOUR Startup Secrets Sandbox
  About Startup Secrets
  About this Sandbox
  FAQ - Frequently Asked Questions
  Creative Commons Attribution
- Customer Value Proposition
  Synopsis: Customer Value Proposition
  Frameworks
  DEFINE the Problem or Opportunity
  MVS - Minimum Viable Segment
  Beware: Don't Overlook Your MVS
  Demandware case study & video
  MVS compared to a beachhead
  4U
  BLAC and White
  BLAC and White moves
  Market timing
  YouTube: A Case Example of BLAC and White
  Netflix, Spotify and JioCinemas in India
  Whole Problem
  EVALUATE the Solution
  3D
  Gain/Pain
  DEBT
  Apple Pay case example from WSJ
  Whole Product
  Tesla DEBT
  Partnerships
  Strategic partners
  Assemble Your Value Proposition
  YOU: Founder-Market Fit
  Applying Your Value Proposition
  Customer Value Proposition AI
  Slides
  Video Recording
  Articles
  Worksheet / Canvases
  Example Tools
  Customer Discovery & Interview Script
- Customer-Centric Business Model
  Frameworks
  Business Model as a Disruptor
  CORE
  Multipliers and Levers
  Products that SLIP
  Package for Pull
  Bundling
  4 Myths of Bundling
  Bundling Tooklit
  Podcast
  Co-Create a Win-Win
  Acquia's Story
  3Up
  Customer-Centric Models
  RSVPD
  Workshop Slide Deck
  Video Recording
  Business Model Examples
  Stories and a Startup Secret from decades of business model innovation
- Build a Product That Scales Into a Company
  Perspective: Building Products into Companies
  Frameworks
  The Product-Company Gap
  Design for Product-GTM Fit
  Value Proposition
  Minimum Viable Segment
  Repeatable Products
  Architect Your Business Model
  Products that SLIP
  Simple to Install and Use
  Low to No Initial Cost
  Instant and Ongoing Value
  Play Well in the Ecosystem
  Package for Pull
  Whole Product Partnerships
  Slides
  Video Recordings
  SLIPPERY related to PLG
- Vision, Mission & Values: Create an Authentic Culture
  Frameworks
  Founder-Market Fit
  What are you uniquely qualified for?
  Elements of Culture
  Vision
  Mission
  Culture
  Values
  Operationalize Your Culture
  Communicate
  Reinforce
  Evolve
  Slides
  Video - What It Takes: Vision, Mission, Culture
- Hiring and team building
- Go to Market
  Framework - GTM overview
  Video and Slides - GTM
- STORYtelling
  Seize Your Story!
  WHOOP - Startup Secrets Storytelling
  eBay's STORY
- Perfect Your Fundraising Pitch
  Workbook: Perfect Your Fundraising Pitch
  Frameworks
  Business Overview
  Team
  Key Problem & Opportunity
  Solution
  Vision: Why Now? AND For The Future.
  Balancing Vision and Execution
  Traction & Proof Points
  Business Model
  Market Size
  Competitive Landscape
  Fundraising Needs & Milestones
  Slides: Getting Behind The Perfect Pitch
  Video: Getting Behind The Perfect Pitch
  Article: Elevator question
- Funding strategies to go the distance
  Funding Market Fit
  Questions arising
- Personal Entrepreneurship
  Problem solving
  Elon Musk, Tesla, SpaceX
  Are you curious what mindset it takes to be a successful founder?
  Have you got what it takes?
  Roadmap to success
  People First
  Mutual Mentorship
  Peer Mentoring (Founder-to-Founder)
  Mutual Mentorship (Mentor–Mentee Relationships)
  Master Mentorship (Mentoring the Mentors)
  Mentorship Resources for Startups
  Founders Can't Scale: Fact or Fiction?
  3 Examples of Why You CAN Afford to Fail
- Glossary for learning
- How to comment in Coda
  What is Coda?
- Documentation
  Doc pages

Startup Secrets Sandbox

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Parent

Welcome to your Startup Secrets Sandbox

4/15/2025, 4:54 PM

About Startup Secrets

About this Sandbox

FAQ - Frequently Asked Questions

Creative Commons Attribution

About Startup Secrets

2/3/2025, 4:29 PM

My own critique - to inspire yours...

Welcome to your Startup Secrets Sandbox

My own critique - to inspire yours...

5/4/2023, 10:43 AM

About Startup Secrets

About this Sandbox

1/14/2025, 6:48 PM

Welcome to your Startup Secrets Sandbox

FAQ - Frequently Asked Questions

4/28/2025, 11:08 AM

Welcome to your Startup Secrets Sandbox

Creative Commons Attribution

3/9/2024, 2:32 AM

Welcome to your Startup Secrets Sandbox

MSMBA Workshop 1-17-25

1/17/2025, 9:26 PM

HBS Foundry

4/28/2025, 11:12 AM

Problem, Solution: What to aim for...

Problem, Solution, Scoring

Problem, Solution: What to aim for...

4/29/2025, 2:21 PM

HBS Foundry

Problem, Solution, Scoring

4/29/2025, 4:26 PM

HBS Foundry

Harvard i Lab Workshop - March 13

3/14/2025, 4:18 PM

Idea-to-Impact

4/15/2025, 5:00 PM

Customer Compass

4/15/2025, 11:26 AM

notes WIP

notes WIP

4/14/2025, 5:32 PM

Customer Compass

Customer's Problem Definition

4/15/2025, 11:37 AM

Customer Value Proposition

4/28/2025, 4:28 PM

Synopsis: Customer Value Proposition

Frameworks

Customer Value Proposition AI

Slides

Video Recording

Articles

Worksheet / Canvases

Example Tools

Synopsis: Customer Value Proposition

4/28/2025, 6:01 PM

Coda BLAC and WHITE results

Exercise

Customer Value Proposition

Coda BLAC and WHITE results

7/18/2023, 8:05 PM

Synopsis: Customer Value Proposition

Exercise

1/5/2024, 2:02 PM

Synopsis: Customer Value Proposition

Frameworks

5/2/2023, 3:21 PM

DEFINE the Problem or Opportunity

EVALUATE the Solution

Assemble Your Value Proposition

YOU: Founder-Market Fit

Applying Your Value Proposition

Customer Value Proposition

DEFINE the Problem or Opportunity

4/25/2025, 12:21 PM

MVS - Minimum Viable Segment

4U

BLAC and White

Whole Problem

Frameworks

MVS - Minimum Viable Segment

4/23/2025, 2:03 PM

Beware: Don't Overlook Your MVS

Demandware case study & video

MVS compared to a beachhead

DEFINE the Problem or Opportunity

Beware: Don't Overlook Your MVS

11/6/2024, 3:39 PM

MVS - Minimum Viable Segment

Demandware case study & video

1/14/2024, 11:53 AM

MVS - Minimum Viable Segment

MVS compared to a beachhead

1/14/2024, 7:42 PM

MVS - Minimum Viable Segment

4U

4/28/2025, 11:31 AM

DEFINE the Problem or Opportunity

BLAC and White

4/26/2025, 9:20 AM

BLAC and White moves

Coda black and white exercise

YouTube: A Case Example of BLAC and White

Netflix, Spotify and JioCinemas in India

DEFINE the Problem or Opportunity

BLAC and White moves

4/26/2025, 9:49 AM

Market timing

BLAC and White

Market timing

4/26/2025, 9:57 AM

BLAC and White moves

Coda black and white exercise

4/20/2024, 2:26 PM

BLAC and White

YouTube: A Case Example of BLAC and White

4/21/2025, 9:16 PM

BLAC and White

Netflix, Spotify and JioCinemas in India

8/14/2024, 12:21 PM

BLAC and White

Whole Problem

12/11/2024, 3:13 PM

DEFINE the Problem or Opportunity

EVALUATE the Solution

4/29/2025, 3:12 PM

3D

Gain/Pain

DEBT

Whole Product

Partnerships

Frameworks

3D

4/26/2025, 10:39 AM

Notes to update

EVALUATE the Solution

Notes to update

1/11/2024, 9:28 AM

3D

Gain/Pain

4/29/2025, 3:53 PM

EVALUATE the Solution

DEBT

4/28/2025, 12:22 PM

Apple Pay case example from WSJ

EVALUATE the Solution

Apple Pay case example from WSJ

4/16/2025, 4:22 PM

DEBT

Whole Product

5/22/2024, 11:18 AM

Tesla DEBT

EVALUATE the Solution

Tesla DEBT

2/5/2024, 1:40 PM

Whole Product

Partnerships

4/15/2025, 11:05 AM

Strategic partners

EVALUATE the Solution

Strategic partners

10/28/2024, 8:05 PM

Partnerships

Assemble Your Value Proposition

4/27/2025, 12:47 PM

AI Assisted Value Proposition Building - v0.1 alpha

Frameworks

AI Assisted Value Proposition Building - v0.1 alpha

3/28/2024, 2:19 AM

Master table

Revised Value Prop

Example

Assemble Your Value Proposition

Master table

4/25/2024, 1:50 PM

Form 1

Initial Feedback

AI Assisted Value Proposition Building - v0.1 alpha

Form 1

7/13/2023, 6:15 PM

Published Form

Master table

Published Form

7/13/2023, 6:15 PM

Form 1

Initial Feedback

7/13/2023, 6:15 PM

Master table

Revised Value Prop

9/20/2023, 12:47 PM

Form

AI Assisted Value Proposition Building - v0.1 alpha

Form

7/13/2023, 6:15 PM

Published form

Revised Value Prop

Published form

7/13/2023, 6:15 PM

Form

Example

7/13/2023, 6:15 PM

AI Assisted Value Proposition Building - v0.1 alpha

YOU: Founder-Market Fit

9/16/2024, 10:18 AM

Frameworks

Applying Your Value Proposition

4/27/2025, 12:59 PM

Uber - Applying A Value Proposition In Practice

Frameworks

Uber - Applying A Value Proposition In Practice

1/8/2025, 9:40 PM

Applying Your Value Proposition

Customer Value Proposition AI

4/25/2025, 3:38 PM

Customer Value Proposition

Slides

2/11/2024, 4:25 PM

Customer Value Proposition

Video Recording

4/30/2023, 5:49 PM

Customer Value Proposition

Articles

5/18/2024, 10:37 AM

Customer Value Proposition

Worksheet / Canvases

4/26/2025, 10:32 AM

Customer Value Proposition

Example Tools

3/22/2025, 7:21 PM

Example Customer Discovery Interview Script

Customer Value Proposition

Example Customer Discovery Interview Script

4/27/2025, 11:39 AM

Example Tools

Customer-Centric Business Model

4/28/2025, 2:08 PM

Frameworks

Workshop Slide Deck

Video Recording

Business Model Examples

Frameworks

4/17/2023, 2:26 PM

Business Model as a Disruptor

CORE

Multipliers and Levers

Customer-Centric Models

RSVPD

Customer-Centric Business Model

Business Model as a Disruptor

4/28/2025, 4:21 PM

Frameworks

CORE

10/2/2024, 2:06 AM

Frameworks

Multipliers and Levers

4/17/2023, 2:26 PM

Products that SLIP

Package for Pull

Co-Create a Win-Win

3Up

Frameworks

Products that SLIP

6/20/2024, 7:02 AM

Multipliers and Levers

Package for Pull

6/20/2024, 7:10 AM

Bundling

Multipliers and Levers

Bundling

6/20/2024, 7:09 AM

4 Myths of Bundling

Bundling Tooklit

Podcast

Package for Pull

4 Myths of Bundling

4/17/2023, 2:26 PM

Bundling

Bundling Tooklit

4/17/2023, 2:26 PM

Bundling

Podcast

4/17/2023, 2:26 PM

Bundling

Co-Create a Win-Win

4/17/2023, 2:26 PM

Acquia's Story

Multipliers and Levers

Acquia's Story

4/17/2023, 2:26 PM

Co-Create a Win-Win

3Up

6/17/2024, 10:08 AM

Multipliers and Levers

Customer-Centric Models

5/19/2024, 11:15 AM

Frameworks

RSVPD

1/8/2025, 7:17 PM

Frameworks

Workshop Slide Deck

4/17/2023, 2:26 PM

Customer-Centric Business Model

Video Recording

2/13/2024, 10:26 PM

Customer-Centric Business Model

Business Model Examples

7/28/2023, 4:07 PM

Stories and a Startup Secret from decades of business model innovation

Customer-Centric Business Model

Stories and a Startup Secret from decades of business model innovation

10/28/2024, 8:21 PM

Business Model Examples

Build a Product That Scales Into a Company

1/10/2025, 12:06 PM

Perspective: Building Products into Companies

Frameworks

Slides

Video Recordings

SLIPPERY related to PLG

Perspective: Building Products into Companies

3/20/2024, 8:45 AM

Build a Product That Scales Into a Company

Frameworks

4/17/2023, 11:34 AM

The Product-Company Gap

Design for Product-GTM Fit

Architect Your Business Model

Build a Product That Scales Into a Company

The Product-Company Gap

4/17/2023, 11:34 AM

Frameworks

Design for Product-GTM Fit

4/17/2023, 11:34 AM

Value Proposition

Minimum Viable Segment

Repeatable Products

Frameworks

Value Proposition

4/17/2023, 12:00 PM

Design for Product-GTM Fit

Minimum Viable Segment

12/23/2024, 2:05 PM

Design for Product-GTM Fit

Repeatable Products

4/17/2023, 11:34 AM

Design for Product-GTM Fit

Architect Your Business Model

3/20/2024, 8:47 AM

Products that SLIP

Package for Pull

Whole Product Partnerships

Frameworks

Products that SLIP

4/17/2023, 11:34 AM

Simple to Install and Use

Low to No Initial Cost

Instant and Ongoing Value

Play Well in the Ecosystem

Architect Your Business Model

Simple to Install and Use

4/17/2023, 11:34 AM

Products that SLIP

Low to No Initial Cost

4/17/2023, 11:34 AM

Products that SLIP

Instant and Ongoing Value

4/17/2023, 11:34 AM

Products that SLIP

Play Well in the Ecosystem

3/20/2024, 8:48 AM

Products that SLIP

Package for Pull

4/17/2023, 11:34 AM

Architect Your Business Model

Whole Product Partnerships

1/17/2025, 3:51 PM

Architect Your Business Model

Slides

4/17/2023, 11:34 AM

Build a Product That Scales Into a Company

Video Recordings

6/20/2024, 8:04 AM

Build a Product That Scales Into a Company

SLIPPERY related to PLG

2/9/2025, 2:19 AM

Build a Product That Scales Into a Company

Vision, Mission & Values: Create an Authentic Culture

1/10/2025, 12:06 PM

Frameworks

Slides

Video - What It Takes: Vision, Mission, Culture

Pre-Workshop Survey

Frameworks

4/17/2023, 2:26 PM

Founder-Market Fit

Elements of Culture

Operationalize Your Culture

Vision, Mission & Values: Create an Authentic Culture

Founder-Market Fit

4/17/2023, 2:26 PM

What are you uniquely qualified for?

Frameworks

What are you uniquely qualified for?

5/8/2024, 11:29 AM

Founder-Market Fit

Elements of Culture

4/17/2023, 2:26 PM

Vision

Mission

Culture

Frameworks

Vision

2/26/2024, 4:53 AM

Elements of Culture

Mission

4/17/2023, 2:26 PM

Elements of Culture

Culture

5/20/2024, 1:40 PM

Values

Elements of Culture

Values

4/17/2023, 2:26 PM

Culture

Operationalize Your Culture

4/17/2023, 2:26 PM

Communicate

Reinforce

Evolve

Frameworks

Communicate

3/4/2024, 4:23 PM

Operationalize Your Culture

Reinforce

4/17/2023, 2:26 PM

Operationalize Your Culture

Evolve

4/17/2023, 2:26 PM

Operationalize Your Culture

Slides

4/17/2023, 2:26 PM

Notes to get you thinking about Culture and Hiring

Vision, Mission & Values: Create an Authentic Culture

Notes to get you thinking about Culture and Hiring

3/7/2024, 10:57 AM

Slides

Video - What It Takes: Vision, Mission, Culture

10/26/2024, 2:19 PM

Vision, Mission & Values: Create an Authentic Culture

Pre-Workshop Survey

4/17/2023, 2:26 PM

Vision, Mission & Values: Create an Authentic Culture

Hiring and team building

1/10/2025, 12:06 PM

Hiring and team building transcript

Hiring and team building transcript

4/7/2024, 10:34 AM

Hiring and team building

Go to Market

1/10/2025, 12:06 PM

Working Notes (Hide)

Synopsis - GTM

Framework - GTM overview

Video and Slides - GTM

Articles - GTM

Worksheet / Canvases

Working Notes (Hide)

3/10/2024, 6:08 PM

Go to Market

Synopsis - GTM

3/10/2024, 6:08 PM

Go to Market

Framework - GTM overview

4/14/2025, 4:26 PM

Go to Market

Video and Slides - GTM

4/28/2025, 11:35 AM

Other versions of slides

Slideshares - GTM

Go to Market

Other versions of slides

3/10/2024, 6:08 PM

Video and Slides - GTM

Slideshares - GTM

3/10/2024, 6:08 PM

Video and Slides - GTM

Articles - GTM

3/10/2024, 6:08 PM

Go to Market

Worksheet / Canvases

3/10/2024, 6:08 PM

Go to Market

Perfect Your Fundraising Pitch

1/10/2025, 12:06 PM

Workbook: Perfect Your Fundraising Pitch

Frameworks

Slides: Getting Behind The Perfect Pitch

Video: Getting Behind The Perfect Pitch

Article: Elevator question

Workbook: Perfect Your Fundraising Pitch

3/19/2024, 3:28 AM

Perfect Your Fundraising Pitch

Frameworks

4/30/2023, 6:08 PM

Business Overview

Team

Key Problem & Opportunity

Solution

Vision: Why Now? AND For The Future.

Traction & Proof Points

Business Model

Market Size

Competitive Landscape

Fundraising Needs & Milestones

Perfect Your Fundraising Pitch

Business Overview

2/27/2024, 12:09 PM

Frameworks

Team

4/19/2023, 9:30 AM

Frameworks

Key Problem & Opportunity

2/27/2024, 12:10 PM

Frameworks

Solution

2/27/2024, 12:13 PM

Frameworks

Vision: Why Now? AND For The Future.

2/27/2024, 12:14 PM

Balancing Vision and Execution

Frameworks

Balancing Vision and Execution

5/21/2024, 8:26 PM

Vision: Why Now? AND For The Future.

Traction & Proof Points

8/2/2022, 10:58 AM

Frameworks

Business Model

1/8/2025, 7:37 PM

Frameworks

Market Size

6/20/2024, 7:12 AM

Frameworks

Competitive Landscape

8/2/2022, 10:58 AM

Frameworks

Fundraising Needs & Milestones

4/30/2023, 6:09 PM

Frameworks

Slides: Getting Behind The Perfect Pitch

4/23/2024, 2:33 PM

Perfect Your Fundraising Pitch

Video: Getting Behind The Perfect Pitch

5/21/2024, 8:29 PM

Perfect Your Fundraising Pitch

Article: Elevator question

11/4/2022, 4:27 PM

Perfect Your Fundraising Pitch

Funding strategies to go the distance

1/10/2025, 12:07 PM

Transcript

Transcript - Funding Strategies to Go the Distance

Funding Market Fit

Questions arising

Transcript

4/1/2024, 8:51 PM

Funding strategies to go the distance

Transcript - Funding Strategies to Go the Distance

4/7/2024, 10:38 AM

Funding strategies to go the distance

Funding Market Fit

3/22/2025, 6:15 PM

Funding strategies to go the distance

Questions arising

4/1/2024, 9:19 PM

Funding strategies to go the distance

Personal Entrepreneurship

1/12/2025, 8:28 PM

Problem solving

Are you curious what mindset it takes to be a successful founder?

Have you got what it takes?

Roadmap to success

People First

Mentorship

Founders Can't Scale: Fact or Fiction?

Execution

Problem solving

4/29/2025, 1:47 PM

Elon Musk, Tesla, SpaceX

Personal Entrepreneurship

Elon Musk, Tesla, SpaceX

5/16/2024, 9:22 PM

Problem solving

Are you curious what mindset it takes to be a successful founder?

12/30/2024, 5:19 PM

Personal Entrepreneurship

Have you got what it takes?

10/26/2024, 11:52 AM

Personal Entrepreneurship

Roadmap to success

11/9/2024, 6:20 PM

Personal Entrepreneurship

People First

5/11/2024, 9:09 AM

Personal Entrepreneurship

Mentorship

1/20/2024, 1:41 PM

Personal Entrepreneurship

Founders Can't Scale: Fact or Fiction?

2/5/2025, 5:19 PM

Personal Entrepreneurship

Execution

4/19/2023, 11:49 AM

Personal Entrepreneurship

Glossary for learning

4/27/2025, 2:38 PM

How to comment in this Coda doc

1/10/2025, 12:08 PM

What is Coda?

What is Coda?

3/10/2024, 6:09 PM

testing

How to comment in this Coda doc

testing

11/1/2023, 1:59 PM

Level 2

What is Coda?

Level 2

11/1/2023, 10:07 AM

testing

Hidden below here

11/25/2022, 3:40 AM

Todo list

Todo list

4/19/2023, 12:03 PM

Hidden below here

Documentation

5/1/2025, 6:52 PM

Doc pages

Doc pages

5/1/2025, 7:01 PM

Documentation

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