Welcome to your Startup Secrets Sandbox
4/15/2025, 4:54 PM
About Startup Secrets
About this Sandbox
FAQ - Frequently Asked Questions
Creative Commons Attribution
About Startup Secrets
2/3/2025, 4:29 PM
My own critique - to inspire yours...
Welcome to your Startup Secrets Sandbox
My own critique - to inspire yours...
5/4/2023, 10:43 AM
About this Sandbox
1/14/2025, 6:48 PM
Welcome to your Startup Secrets Sandbox
FAQ - Frequently Asked Questions
4/28/2025, 11:08 AM
Welcome to your Startup Secrets Sandbox
Creative Commons Attribution
3/9/2024, 2:32 AM
Welcome to your Startup Secrets Sandbox
MSMBA Workshop 1-17-25
1/17/2025, 9:26 PM
HBS Foundry
4/28/2025, 11:12 AM
Problem, Solution: What to aim for...
Problem, Solution, Scoring
Problem, Solution: What to aim for...
4/29/2025, 2:21 PM
Problem, Solution, Scoring
4/29/2025, 4:26 PM
Harvard i Lab Workshop - March 13
3/14/2025, 4:18 PM
Idea-to-Impact
4/15/2025, 5:00 PM
Customer Compass
4/15/2025, 11:26 AM
notes WIP
4/14/2025, 5:32 PM
Customer's Problem Definition
4/15/2025, 11:37 AM
Customer Value Proposition
4/28/2025, 4:28 PM
Synopsis: Customer Value Proposition
Frameworks
Customer Value Proposition AI
Slides
Video Recording
Articles
Worksheet / Canvases
Example Tools
Synopsis: Customer Value Proposition
4/28/2025, 6:01 PM
Coda BLAC and WHITE results
Exercise
Customer Value Proposition
Coda BLAC and WHITE results
7/18/2023, 8:05 PM
Synopsis: Customer Value Proposition
Exercise
1/5/2024, 2:02 PM
Synopsis: Customer Value Proposition
Frameworks
5/2/2023, 3:21 PM
DEFINE the Problem or Opportunity
EVALUATE the Solution
Assemble Your Value Proposition
YOU: Founder-Market Fit
Applying Your Value Proposition
Customer Value Proposition
DEFINE the Problem or Opportunity
4/25/2025, 12:21 PM
MVS - Minimum Viable Segment
4U
BLAC and White
Whole Problem
MVS - Minimum Viable Segment
4/23/2025, 2:03 PM
Beware: Don't Overlook Your MVS
Demandware case study & video
MVS compared to a beachhead
DEFINE the Problem or Opportunity
Beware: Don't Overlook Your MVS
11/6/2024, 3:39 PM
MVS - Minimum Viable Segment
Demandware case study & video
1/14/2024, 11:53 AM
MVS - Minimum Viable Segment
MVS compared to a beachhead
1/14/2024, 7:42 PM
MVS - Minimum Viable Segment
4U
4/28/2025, 11:31 AM
DEFINE the Problem or Opportunity
BLAC and White
4/26/2025, 9:20 AM
BLAC and White moves
Coda black and white exercise
YouTube: A Case Example of BLAC and White
Netflix, Spotify and JioCinemas in India
DEFINE the Problem or Opportunity
BLAC and White moves
4/26/2025, 9:49 AM
Market timing
4/26/2025, 9:57 AM
Coda black and white exercise
4/20/2024, 2:26 PM
YouTube: A Case Example of BLAC and White
4/21/2025, 9:16 PM
Netflix, Spotify and JioCinemas in India
8/14/2024, 12:21 PM
Whole Problem
12/11/2024, 3:13 PM
DEFINE the Problem or Opportunity
EVALUATE the Solution
4/29/2025, 3:12 PM
3D
Gain/Pain
DEBT
Whole Product
Partnerships
Notes to update
1/11/2024, 9:28 AM
Gain/Pain
4/29/2025, 3:53 PM
DEBT
4/28/2025, 12:22 PM
Apple Pay case example from WSJ
Apple Pay case example from WSJ
4/16/2025, 4:22 PM
Whole Product
5/22/2024, 11:18 AM
Tesla DEBT
2/5/2024, 1:40 PM

Ryan Wright
Partnerships
4/15/2025, 11:05 AM
Strategic partners
10/28/2024, 8:05 PM
Assemble Your Value Proposition
4/27/2025, 12:47 PM
AI Assisted Value Proposition Building - v0.1 alpha
AI Assisted Value Proposition Building - v0.1 alpha
3/28/2024, 2:19 AM
Master table
Revised Value Prop
Example
Assemble Your Value Proposition
Master table
4/25/2024, 1:50 PM
AI Assisted Value Proposition Building - v0.1 alpha
Published Form
7/13/2023, 6:15 PM
Initial Feedback
7/13/2023, 6:15 PM
Revised Value Prop
9/20/2023, 12:47 PM
AI Assisted Value Proposition Building - v0.1 alpha
Published form
7/13/2023, 6:15 PM
Example
7/13/2023, 6:15 PM
AI Assisted Value Proposition Building - v0.1 alpha
YOU: Founder-Market Fit
9/16/2024, 10:18 AM
Applying Your Value Proposition
4/27/2025, 12:59 PM
Uber - Applying A Value Proposition In Practice
Uber - Applying A Value Proposition In Practice
1/8/2025, 9:40 PM
Applying Your Value Proposition
Customer Value Proposition AI
4/25/2025, 3:38 PM
Customer Value Proposition
Slides
2/11/2024, 4:25 PM
Customer Value Proposition
Video Recording
4/30/2023, 5:49 PM
Customer Value Proposition
Articles
5/18/2024, 10:37 AM
Customer Value Proposition
Worksheet / Canvases
4/26/2025, 10:32 AM
Customer Value Proposition
Example Tools
3/22/2025, 7:21 PM
Example Customer Discovery Interview Script
Customer Value Proposition
Example Customer Discovery Interview Script
4/27/2025, 11:39 AM
Customer-Centric Business Model
4/28/2025, 2:08 PM
Frameworks
Workshop Slide Deck
Video Recording
Business Model Examples
Frameworks
4/17/2023, 2:26 PM
Business Model as a Disruptor
CORE
Multipliers and Levers
Customer-Centric Models
RSVPD
Customer-Centric Business Model
Business Model as a Disruptor
4/28/2025, 4:21 PM
Multipliers and Levers
4/17/2023, 2:26 PM
Products that SLIP
Package for Pull
Co-Create a Win-Win
3Up
Products that SLIP
6/20/2024, 7:02 AM
Package for Pull
6/20/2024, 7:10 AM
Bundling
6/20/2024, 7:09 AM
4 Myths of Bundling
Bundling Tooklit
Podcast
4 Myths of Bundling
4/17/2023, 2:26 PM
Bundling Tooklit
4/17/2023, 2:26 PM
Podcast
4/17/2023, 2:26 PM
Co-Create a Win-Win
4/17/2023, 2:26 PM
Acquia's Story
4/17/2023, 2:26 PM
Customer-Centric Models
5/19/2024, 11:15 AM
Workshop Slide Deck
4/17/2023, 2:26 PM
Customer-Centric Business Model
Video Recording
2/13/2024, 10:26 PM
Customer-Centric Business Model
Business Model Examples
7/28/2023, 4:07 PM
Stories and a Startup Secret from decades of business model innovation
Customer-Centric Business Model
Stories and a Startup Secret from decades of business model innovation
10/28/2024, 8:21 PM
Build a Product That Scales Into a Company
1/10/2025, 12:06 PM
Perspective: Building Products into Companies
Frameworks
Slides
Video Recordings
SLIPPERY related to PLG
Perspective: Building Products into Companies
3/20/2024, 8:45 AM
Build a Product That Scales Into a Company
Frameworks
4/17/2023, 11:34 AM
The Product-Company Gap
Design for Product-GTM Fit
Architect Your Business Model
Build a Product That Scales Into a Company
The Product-Company Gap
4/17/2023, 11:34 AM
Design for Product-GTM Fit
4/17/2023, 11:34 AM
Value Proposition
Minimum Viable Segment
Repeatable Products
Value Proposition
4/17/2023, 12:00 PM
Design for Product-GTM Fit
Minimum Viable Segment
12/23/2024, 2:05 PM
Design for Product-GTM Fit
Repeatable Products
4/17/2023, 11:34 AM
Design for Product-GTM Fit
Architect Your Business Model
3/20/2024, 8:47 AM
Products that SLIP
Package for Pull
Whole Product Partnerships
Products that SLIP
4/17/2023, 11:34 AM
Simple to Install and Use
Low to No Initial Cost
Instant and Ongoing Value
Play Well in the Ecosystem
Architect Your Business Model
Simple to Install and Use
4/17/2023, 11:34 AM
Low to No Initial Cost
4/17/2023, 11:34 AM
Instant and Ongoing Value
4/17/2023, 11:34 AM
Play Well in the Ecosystem
3/20/2024, 8:48 AM
Package for Pull
4/17/2023, 11:34 AM
Architect Your Business Model
Whole Product Partnerships
1/17/2025, 3:51 PM
Architect Your Business Model
Slides
4/17/2023, 11:34 AM
Build a Product That Scales Into a Company
Video Recordings
6/20/2024, 8:04 AM
Build a Product That Scales Into a Company
SLIPPERY related to PLG
2/9/2025, 2:19 AM
Build a Product That Scales Into a Company
Vision, Mission & Values: Create an Authentic Culture
1/10/2025, 12:06 PM
Frameworks
Slides
Video - What It Takes: Vision, Mission, Culture
Pre-Workshop Survey
Frameworks
4/17/2023, 2:26 PM
Founder-Market Fit
Elements of Culture
Operationalize Your Culture
Vision, Mission & Values: Create an Authentic Culture
Founder-Market Fit
4/17/2023, 2:26 PM
What are you uniquely qualified for?
What are you uniquely qualified for?
5/8/2024, 11:29 AM
Elements of Culture
4/17/2023, 2:26 PM
Vision
2/26/2024, 4:53 AM
Mission
4/17/2023, 2:26 PM
Culture
5/20/2024, 1:40 PM
Values
4/17/2023, 2:26 PM
Operationalize Your Culture
4/17/2023, 2:26 PM
Communicate
Reinforce
Evolve
Communicate
3/4/2024, 4:23 PM
Operationalize Your Culture
Reinforce
4/17/2023, 2:26 PM
Operationalize Your Culture
Evolve
4/17/2023, 2:26 PM
Operationalize Your Culture
Slides
4/17/2023, 2:26 PM
Notes to get you thinking about Culture and Hiring
Vision, Mission & Values: Create an Authentic Culture
Notes to get you thinking about Culture and Hiring
3/7/2024, 10:57 AM
Video - What It Takes: Vision, Mission, Culture
10/26/2024, 2:19 PM
Vision, Mission & Values: Create an Authentic Culture
Pre-Workshop Survey
4/17/2023, 2:26 PM
Vision, Mission & Values: Create an Authentic Culture
Hiring and team building
1/10/2025, 12:06 PM
Hiring and team building transcript
Hiring and team building transcript
4/7/2024, 10:34 AM
Go to Market
1/10/2025, 12:06 PM
Working Notes (Hide)
Synopsis - GTM
Framework - GTM overview
Video and Slides - GTM
Articles - GTM
Worksheet / Canvases
Working Notes (Hide)
3/10/2024, 6:08 PM
Synopsis - GTM
3/10/2024, 6:08 PM
Framework - GTM overview
4/14/2025, 4:26 PM
Video and Slides - GTM
4/28/2025, 11:35 AM
Other versions of slides
Slideshares - GTM
Other versions of slides
3/10/2024, 6:08 PM
Slideshares - GTM
3/10/2024, 6:08 PM
Articles - GTM
3/10/2024, 6:08 PM
Worksheet / Canvases
3/10/2024, 6:08 PM
Perfect Your Fundraising Pitch
1/10/2025, 12:06 PM
Workbook: Perfect Your Fundraising Pitch
Frameworks
Slides: Getting Behind The Perfect Pitch
Video: Getting Behind The Perfect Pitch
Article: Elevator question
Workbook: Perfect Your Fundraising Pitch
3/19/2024, 3:28 AM
Perfect Your Fundraising Pitch
Frameworks
4/30/2023, 6:08 PM
Business Overview
Team
Key Problem & Opportunity
Solution
Vision: Why Now? AND For The Future.
Traction & Proof Points
Business Model
Market Size
Competitive Landscape
Fundraising Needs & Milestones
Perfect Your Fundraising Pitch
Business Overview
2/27/2024, 12:09 PM
Key Problem & Opportunity
2/27/2024, 12:10 PM
Solution
2/27/2024, 12:13 PM
Vision: Why Now? AND For The Future.
2/27/2024, 12:14 PM
Balancing Vision and Execution
Balancing Vision and Execution
5/21/2024, 8:26 PM
Vision: Why Now? AND For The Future.
Traction & Proof Points
8/2/2022, 10:58 AM
Business Model
1/8/2025, 7:37 PM
Market Size
6/20/2024, 7:12 AM
Competitive Landscape
8/2/2022, 10:58 AM
Fundraising Needs & Milestones
4/30/2023, 6:09 PM
Slides: Getting Behind The Perfect Pitch
4/23/2024, 2:33 PM
Perfect Your Fundraising Pitch
Video: Getting Behind The Perfect Pitch
5/21/2024, 8:29 PM
Perfect Your Fundraising Pitch
Article: Elevator question
11/4/2022, 4:27 PM
Perfect Your Fundraising Pitch
Funding strategies to go the distance
1/10/2025, 12:07 PM
Transcript
Transcript - Funding Strategies to Go the Distance
Funding Market Fit
Questions arising
Transcript
4/1/2024, 8:51 PM
Funding strategies to go the distance
Transcript - Funding Strategies to Go the Distance
4/7/2024, 10:38 AM
Funding strategies to go the distance
Funding Market Fit
3/22/2025, 6:15 PM
Funding strategies to go the distance
Questions arising
4/1/2024, 9:19 PM
Funding strategies to go the distance
Personal Entrepreneurship
1/12/2025, 8:28 PM
Problem solving
Are you curious what mindset it takes to be a successful founder?
Have you got what it takes?
Roadmap to success
People First
Mentorship
Founders Can't Scale: Fact or Fiction?
Execution
Problem solving
4/29/2025, 1:47 PM
Personal Entrepreneurship
Elon Musk, Tesla, SpaceX
5/16/2024, 9:22 PM
Are you curious what mindset it takes to be a successful founder?
12/30/2024, 5:19 PM
Personal Entrepreneurship
Have you got what it takes?
10/26/2024, 11:52 AM
Personal Entrepreneurship
Roadmap to success
11/9/2024, 6:20 PM
Personal Entrepreneurship
People First
5/11/2024, 9:09 AM
Personal Entrepreneurship
Mentorship
1/20/2024, 1:41 PM
Personal Entrepreneurship
Founders Can't Scale: Fact or Fiction?
2/5/2025, 5:19 PM
Personal Entrepreneurship
Execution
4/19/2023, 11:49 AM
Personal Entrepreneurship
Glossary for learning
4/27/2025, 2:38 PM
How to comment in this Coda doc
1/10/2025, 12:08 PM
What is Coda?
3/10/2024, 6:09 PM
How to comment in this Coda doc
testing
11/1/2023, 1:59 PM
Level 2
11/1/2023, 10:07 AM
Hidden below here
11/25/2022, 3:40 AM
Todo list
4/19/2023, 12:03 PM
Documentation
5/1/2025, 6:52 PM
Doc pages
5/1/2025, 7:01 PM