Skip to content
Startup Secrets Sandbox
  • Pages
    • Welcome to YOUR Startup Secrets Sandbox
      • About Startup Secrets
      • About this Sandbox
      • FAQ - Frequently Asked Questions
      • Creative Commons Attribution
    • Customer Value Proposition
      • Synopsis: Customer Value Proposition
      • Frameworks
        • DEFINE the Problem or Opportunity
          • MVS - Minimum Viable Segment
            • Beware: Don't Overlook Your MVS
            • Demandware case study & video
            • MVS compared to a beachhead
          • 4U
          • BLAC and White
            • BLAC and White moves
              • Market timing
            • YouTube: A Case Example of BLAC and White
            • Netflix, Spotify and JioCinemas in India
          • Whole Problem
        • EVALUATE the Solution
          • 3D
          • Gain/Pain
          • DEBT
            • Apple Pay case example from WSJ
          • Whole Product
            • Tesla DEBT
          • Partnerships
            • Strategic partners
        • Assemble Your Value Proposition
        • YOU: Founder-Market Fit
        • Applying Your Value Proposition
      • Customer Value Proposition AI
      • Slides
      • Video Recording
      • Articles
      • Worksheet / Canvases
      • Example Tools
        • Customer Discovery & Interview Script
    • Customer-Centric Business Model
      • Frameworks
        • Business Model as a Disruptor
        • CORE
        • Multipliers and Levers
          • Products that SLIP
          • Package for Pull
            • Bundling
              • 4 Myths of Bundling
              • Bundling Tooklit
              • Podcast
          • Co-Create a Win-Win
            • Acquia's Story
          • 3Up
        • Customer-Centric Models
        • RSVPD
      • Workshop Slide Deck
      • Video Recording
      • Business Model Examples
        • Stories and a Startup Secret from decades of business model innovation
    • Build a Product That Scales Into a Company
      • Perspective: Building Products into Companies
      • Frameworks
        • The Product-Company Gap
        • Design for Product-GTM Fit
          • Value Proposition
          • Minimum Viable Segment
          • Repeatable Products
        • Architect Your Business Model
          • Products that SLIP
            • Simple to Install and Use
            • Low to No Initial Cost
            • Instant and Ongoing Value
            • Play Well in the Ecosystem
          • Package for Pull
          • Whole Product Partnerships
      • Slides
      • Video Recordings
      • SLIPPERY related to PLG
    • Vision, Mission & Values: Create an Authentic Culture
      • Frameworks
        • Founder-Market Fit
          • What are you uniquely qualified for?
        • Elements of Culture
          • Vision
          • Mission
          • Culture
            • Values
        • Operationalize Your Culture
          • Communicate
          • Reinforce
          • Evolve
      • Slides
      • Video - What It Takes: Vision, Mission, Culture
    • Hiring and team building
    • Go to Market
      • Framework - GTM overview
      • Video and Slides - GTM
    • STORYtelling
      • icon picker
        Seize Your Story!
      • WHOOP - Startup Secrets Storytelling
      • eBay's STORY
    • Perfect Your Fundraising Pitch
      • Workbook: Perfect Your Fundraising Pitch
      • Frameworks
        • Business Overview
        • Team
        • Key Problem & Opportunity
        • Solution
        • Vision: Why Now? AND For The Future.
          • Balancing Vision and Execution
        • Traction & Proof Points
        • Business Model
        • Market Size
        • Competitive Landscape
        • Fundraising Needs & Milestones
      • Slides: Getting Behind The Perfect Pitch
      • Video: Getting Behind The Perfect Pitch
      • Article: Elevator question
    • Funding strategies to go the distance
      • Funding Market Fit
      • Questions arising
    • Personal Entrepreneurship
      • Problem solving
        • Elon Musk, Tesla, SpaceX
      • Are you curious what mindset it takes to be a successful founder?
      • Have you got what it takes?
      • Roadmap to success
      • People First
      • Mutual Mentorship
        • Peer Mentoring (Founder-to-Founder)
        • Mutual Mentorship (Mentor–Mentee Relationships)
        • Master Mentorship (Mentoring the Mentors)
        • Mentorship Resources for Startups
      • Founders Can't Scale: Fact or Fiction?
      • 3 Examples of Why You CAN Afford to Fail
    • Glossary for learning
    • How to comment in Coda
      • What is Coda?
Startup Secrets Sandbox
/
/
Seize Your Story!

Seize Your Story!

Note: This page is provided specifically for the attendees of our workshops: The main page is here
STORYtelling
⁠

Video and Slides from the Harvard i Lab and HBS Foundry Workshop December 2025

⁠
⁠

⁠
⁠
⁠
Note that not all formatting and text carry over to Slideshare
​You can read the synopsis of the workshop here:
STORYtelling
⁠
.
During the workshop, we focused on the student ventures, but here are some other examples to review so you can see the ABC + STORY frameworks being applied elsewhere:
⁠
WHOOP - Startup Secrets Storytelling
⁠
- a case study from Harvard
⁠
eBay's STORY
⁠
- a challenging
As you apply Startup Secrets
STORYtelling
⁠
frameworks please share your experience in the comments. We’d love to hear and even tell your story in future workshops.

Want to print your doc?
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.