Startup Secrets Sandbox
Startup Secrets Sandbox

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DEFINE the Problem or Opportunity

Defining the problem is the first step for a reason. It’s the most important step.
It’s also the most overlooked step, as it seems obvious, yet the nuances of it are the things that later come back to haunt startups as they scale.

Click on the links below to review each framework to help you define your problem or opportunity:

If you want to get some inspiration and understanding on both the mindset and approach to problem solving, read:
These articles will help you to discover how Amazon Web Services came about, learning from Andy Jassy, Amazon’s CEO and get further inspiration from

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