The Product Company Gap was created to offer insights into the development of successful products, in a way that would contribute to building a sustainable company. It incorporated the notion of designing friction free products that would literally slip into market, hence the original SLIPPERY framework, now simplified to just SLIP. The framework provided an understanding of the fundamental elements needed to create products that delight users and drive sustainable growth for your startup. fv
Since this framework predates yet is relatable as a precursor to the now-popular Product Led Growth (PLG) approach, below is a table connecting the elements of SLIPPERY to PLG examining how each of its components relates to the modern principles of PLG
Ultimately, Startup Secrets emphasizes "no pride of authorship," acting as a resource to support entrepreneurs in their journey. Rather than prescribing a specific approach, independent of source, we encourages you the entrepreneur to use your own judgment to develop unique, applicable solutions to your challenges. So in this case, the choice of frameworks or terms whether SLIPPERY or PLG is irrelevant. The key is understanding and mastering the concepts we hope will empower you to create exceptional products that genuinely resonate with your target audience.
