The Product Company Gap was created to offer insights into the development of successful products, in a way that would contribute to building a sustainable company. It incorporated the notion of designing friction free products that would literally slip into market, hence the original SLIPPERY framework, now simplified to just SLIP. The framework provided an understanding of the fundamental elements needed to create products that delight users and drive sustainable growth for your startup. fv
Since this framework predates yet is relatable as a precursor to the now-popular Product Led Growth (PLG) approach, below is a table connecting the elements of SLIPPERY to PLG examining how each of its components relates to the modern principles of PLG
Ultimately, Startup Secrets emphasizes "no pride of authorship," acting as a resource to support entrepreneurs in their journey. Rather than prescribing a specific approach, independent of source, we encourages you the entrepreneur to use your own judgment to develop unique, applicable solutions to your challenges. So in this case, the choice of frameworks or terms whether SLIPPERY or PLG is irrelevant. The key is understanding and mastering the concepts we hope will empower you to create exceptional products that genuinely resonate with your target audience.
1
SLIPPERY Framework
Related Product Led Growth (PLG) thinking...
2
Simple
• Intuitive UX/UI
3
• Streamlined design
4
• Self-serve model
5
Low to no initial cost
• Freemium models
6
• Low customer acquisition cost (CAC)
7
• Sustainable growth
8
Installs easily
• Seamless onboarding
9
• Quick start guide
10
• Clear KPIs and metrics
11
Proves value quickly
• Immediate value delivery
12
• Clear value proposition
13
• Data-driven decision making
14
Plays well with others*
• Integration capabilities
15
• Partner ecosystem
16
• Expansion of product offerings
17
Easy to use
• User-friendly interface
18
• Contextual help
19
• User engagement & retention
20
ROI is obvious
• Tangible business impact
21
• High customer lifetime value (CLTV)
22
• Gamification and in-app feedback
23
Yield-maximizing
• Upselling & cross-selling opportunities
24
• Indispensable product features
25
• Viral loops & word-of-mouth marketing
26
• Customer advocacy programs
There are no rows in this table
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