Customer's Compass - CANVAS
Date of last update: ____/____/____ (Decide on regularity of update needed)
Customer:
Who is the customer you’ve chosen to target? What is their profile? Can you identify an of customers who all have the same North Star need?
North: North Star. Customer's Mission, Measures & Metrics for Success
“Customer is trying to achieve ___ because ___”
The top 3 success metrics they have for their business.
South: Stakeholder Obstacles & Constraints
Checklist:
1.
Internal constraints (systems, skills, budget)
2.
External constraints (regulation, market conditions, etc.)
3.
Emotional/psych constraints (risk, bias, fear)
4.
Relationship constraints (trust, misalignment, stakeholder conflict)
East: External Environment, Existing Alternatives, Emerging Opportunities
Forces changing their world (1 to 3 trends that matter to them specifically)
Existing alternatives they use today (name them, including "do nothing")
West: Work the customer is currently doing.
What are current processes, systems, and routines?
What is working, what is not?
Center:
If your customer is serving customers of their own, what are their end customers or consumers’ measures of success?
Waypoints:
Identify three immediate actions you can explore as waypoints with your customer such as:
Action
Owner
Due Date
Metric for Success
Remove one South obstacle
Partner with an assigned owner
Customer's specific due date
Interim metric aligned to North Star metrics
Validate one risky assumption
Collaborate with a designated owner
Customer's chosen due date
Measure learning progress towards North Star metrics
Explore one Innovation Waypoint bet
Team up with a selected owner
Customer's preferred due date
Experiment success leading to North Star metrics
Actions:
