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Startup Secrets Sandbox
  • Pages
    • Welcome to YOUR Startup Secrets Sandbox
      • About Startup Secrets
      • About this Sandbox
      • FAQ - Frequently Asked Questions
      • Creative Commons Attribution
    • Customer Value Proposition
      • Synopsis: Customer Value Proposition
      • Frameworks
        • DEFINE the Problem or Opportunity
          • MVS - Minimum Viable Segment
            • Beware: Don't Overlook Your MVS
            • Demandware case study & video
            • MVS compared to a beachhead
          • 4U
          • BLAC and White
            • BLAC and White moves
              • Market timing
            • YouTube: A Case Example of BLAC and White
            • Netflix, Spotify and JioCinemas in India
          • Whole Problem
        • EVALUATE the Solution
          • 3D
          • Gain/Pain
          • DEBT
            • Apple Pay case example from WSJ
          • Whole Product
            • Tesla DEBT
          • Partnerships
            • Strategic partners
        • Assemble Your Value Proposition
        • YOU: Founder-Market Fit
        • Applying Your Value Proposition
      • Customer Value Proposition AI
      • Slides
      • Video Recording
      • Articles
      • Worksheet / Canvases
      • Example Tools
        • Customer Discovery & Interview Script
    • Customer-Centric Business Model
      • Frameworks
        • Business Model as a Disruptor
        • CORE
        • Multipliers and Levers
          • Products that SLIP
          • Package for Pull
            • Bundling
              • 4 Myths of Bundling
              • Bundling Tooklit
              • Podcast
          • Co-Create a Win-Win
            • Acquia's Story
          • 3Up
        • Customer-Centric Models
        • RSVPD
      • Workshop Slide Deck
      • Video Recording
      • Business Model Examples
        • Stories and a Startup Secret from decades of business model innovation
    • icon picker
      Build a Product That Scales Into a Company
      • Perspective: Building Products into Companies
      • Frameworks
        • The Product-Company Gap
        • Design for Product-GTM Fit
          • Value Proposition
          • Minimum Viable Segment
          • Repeatable Products
        • Architect Your Business Model
          • Products that SLIP
            • Simple to Install and Use
            • Low to No Initial Cost
            • Instant and Ongoing Value
            • Play Well in the Ecosystem
          • Package for Pull
          • Whole Product Partnerships
      • Slides
      • Video Recordings
      • SLIPPERY related to PLG
    • Vision, Mission & Values: Create an Authentic Culture
      • Frameworks
        • Founder-Market Fit
          • What are you uniquely qualified for?
        • Elements of Culture
          • Vision
          • Mission
          • Culture
            • Values
        • Operationalize Your Culture
          • Communicate
          • Reinforce
          • Evolve
      • Slides
      • Video - What It Takes: Vision, Mission, Culture
    • Hiring and team building
    • Go to Market
      • Framework - GTM overview
      • Video and Slides - GTM
    • Perfect Your Fundraising Pitch
      • Workbook: Perfect Your Fundraising Pitch
      • Frameworks
        • Business Overview
        • Team
        • Key Problem & Opportunity
        • Solution
        • Vision: Why Now? AND For The Future.
          • Balancing Vision and Execution
        • Traction & Proof Points
        • Business Model
        • Market Size
        • Competitive Landscape
        • Fundraising Needs & Milestones
      • Slides: Getting Behind The Perfect Pitch
      • Video: Getting Behind The Perfect Pitch
      • Article: Elevator question
    • Funding strategies to go the distance
      • Funding Market Fit
      • Questions arising
    • Personal Entrepreneurship
      • Problem solving
        • Elon Musk, Tesla, SpaceX
      • Are you curious what mindset it takes to be a successful founder?
      • Have you got what it takes?
      • Roadmap to success
      • People First
      • Mutual Mentorship
        • Peer Mentoring (Founder-to-Founder)
        • Mutual Mentorship (Mentor–Mentee Relationships)
        • Master Mentorship (Mentoring the Mentors)
        • Mentorship Resources for Startups
      • Founders Can't Scale: Fact or Fiction?
      • 3 Examples of Why You CAN Afford to Fail
    • Glossary for learning
    • How to comment in Coda
      • What is Coda?

If you build it will they come ?

“In most people’s vocabularies, design means veneer. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.” - Steve Jobs.
This workshop was created to offer insights into the design and development of successful products, in a way that can contribute to building an RSVP, Repeatable, Scalable, Valuable and ultimately Predictable and Profitable company.
“In my experience, most entrepreneurs consider taking their product to market, creating a business model and building a company as after thoughts to product design and development. When considered as a whole and in parallel not serially, they collectively become the natural foundations of an enduring business”.
- Michael Skok
Read this first , then follow the links to review the
For those of you who are fans of Product Led Growth (PLG), we are too, and there’s no pride of authorship in Startup Secrets so we encourage you to get the best from both concepts. Because PLG came many years after the Startup Secrets frameworks that focused on reducing go to market friction, they are very complementary and we’ve taken care to acknowledge and integrate them as consistently as possible for you, but your feedback and comments are most welcome as always.

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