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Startup Secrets Sandbox
  • Pages
    • Welcome to YOUR Startup Secrets Sandbox
      • About Startup Secrets
      • About this Sandbox
      • icon picker
        FAQ - Frequently Asked Questions
      • Creative Commons Attribution
    • Customer Value Proposition
      • Synopsis: Customer Value Proposition
      • Frameworks
        • DEFINE the Problem or Opportunity
          • MVS - Minimum Viable Segment
            • Beware: Don't Overlook Your MVS
            • Demandware case study & video
            • MVS compared to a beachhead
          • 4U
          • BLAC and White
            • BLAC and White moves
              • Market timing
            • YouTube: A Case Example of BLAC and White
            • Netflix, Spotify and JioCinemas in India
          • Whole Problem
        • EVALUATE the Solution
          • 3D
          • Gain/Pain
          • DEBT
            • Apple Pay case example from WSJ
          • Whole Product
            • Tesla DEBT
          • Partnerships
            • Strategic partners
        • Assemble Your Value Proposition
        • YOU: Founder-Market Fit
        • Applying Your Value Proposition
      • Customer Value Proposition AI
      • Slides
      • Video Recording
      • Articles
      • Worksheet / Canvases
      • Example Tools
        • Customer Discovery & Interview Script
    • Customer-Centric Business Model
      • Frameworks
        • Business Model as a Disruptor
        • CORE
        • Multipliers and Levers
          • Products that SLIP
          • Package for Pull
            • Bundling
              • 4 Myths of Bundling
              • Bundling Tooklit
              • Podcast
          • Co-Create a Win-Win
            • Acquia's Story
          • 3Up
        • Customer-Centric Models
        • RSVPD
      • Workshop Slide Deck
      • Video Recording
      • Business Model Examples
        • Stories and a Startup Secret from decades of business model innovation
    • Build a Product That Scales Into a Company
      • Perspective: Building Products into Companies
      • Frameworks
        • The Product-Company Gap
        • Design for Product-GTM Fit
          • Value Proposition
          • Minimum Viable Segment
          • Repeatable Products
        • Architect Your Business Model
          • Products that SLIP
            • Simple to Install and Use
            • Low to No Initial Cost
            • Instant and Ongoing Value
            • Play Well in the Ecosystem
          • Package for Pull
          • Whole Product Partnerships
      • Slides
      • Video Recordings
      • SLIPPERY related to PLG
    • Vision, Mission & Values: Create an Authentic Culture
      • Frameworks
        • Founder-Market Fit
          • What are you uniquely qualified for?
        • Elements of Culture
          • Vision
          • Mission
          • Culture
            • Values
        • Operationalize Your Culture
          • Communicate
          • Reinforce
          • Evolve
      • Slides
      • Video - What It Takes: Vision, Mission, Culture
    • Hiring and team building
    • Go to Market
      • Framework - GTM overview
      • Video and Slides - GTM
    • Perfect Your Fundraising Pitch
      • Workbook: Perfect Your Fundraising Pitch
      • Frameworks
        • Business Overview
        • Team
        • Key Problem & Opportunity
        • Solution
        • Vision: Why Now? AND For The Future.
          • Balancing Vision and Execution
        • Traction & Proof Points
        • Business Model
        • Market Size
        • Competitive Landscape
        • Fundraising Needs & Milestones
      • Slides: Getting Behind The Perfect Pitch
      • Video: Getting Behind The Perfect Pitch
      • Article: Elevator question
    • Funding strategies to go the distance
      • Funding Market Fit
      • Questions arising
    • Personal Entrepreneurship
      • Problem solving
        • Elon Musk, Tesla, SpaceX
      • Are you curious what mindset it takes to be a successful founder?
      • Have you got what it takes?
      • Roadmap to success
      • People First
      • Mutual Mentorship
        • Peer Mentoring (Founder-to-Founder)
        • Mutual Mentorship (Mentor–Mentee Relationships)
        • Master Mentorship (Mentoring the Mentors)
        • Mentorship Resources for Startups
      • Founders Can't Scale: Fact or Fiction?
      • 3 Examples of Why You CAN Afford to Fail
    • Glossary for learning
    • How to comment in Coda
      • What is Coda?

FAQ - Frequently Asked Questions

FAQ:

Who is Startup Secrets for?
Founders, innovators, engineers, scientists, entrepreneurs and business builders who are interested in learning how to think for themselves about how to build and scale a startup from the earliest stages.
More specifically who are you focused on helping?
innovators, engineers and scientists who are often underserved by a technical training but desire to build a business.
Bold thinkers and problem solvers who have the ability to make great breakthroughs. Many of these people are underserved in business education. They want to learn how to apply their work to solving significant problems and identifying opportunities. They yearn to make a real impact in the world by turning their innovations into sustainable ventures. If this sounds like you, you’re in the right place!

Innovation is nearly always a gradual, not a sudden thing. Eureka moments are rare, possibly non-existent, and where they are celebrated it is with the help of big dollops of hindsight and long stretches of preparation, not to mention multiple wrong turns along the way. - Matt Ridley
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First time founders
People with the passion to found a startup but who may not know what it takes (see ) or how to think about all the elements of building an enduring business.
What if I’m a repeat entrepreneur?
We’ve been very surprised to see how many repeat entrepreneurs engage with the content to review what they missed first time around. Many also have enjoyed sharing their experience to improve our materials.
What is the Startup Secrets content based on ?
It’s principally based on experience of early stage tech founders who learned to take their ideas through to an IPO.
When designing it for Harvard, we wanted it to appeal to the first time founders and entrepreneurs across all the Harvard schools, and the content continues to evolve beyond just tech.
We initially thought it too basic for the Business School, though surprisingly we do use the material at HBS in progams like the MS/MBA and at the Rock Center for Entrepreneurship, particularly to bridge academic and practical application of startup best practices, using real world examples of the frameworks being applied.
Why a Sandbox?
As is often the case in startups, where you may have a lab to experiment before releasing things to customers, I wanted to keep a sandbox to experiment with new content and keep testing and iterating rapidly. Again just like an agile startup, I believe in being fully customer driven and validated. So please give your feedback and comments! See
What can I expect from interacting with this Sandbox?
Consider Startup Secrets a ground zero for entrepreneurs wanting a consistent set of frameworks to architect their venture covering all the basic aspects of a startup
Frameworks not answers.
Startup Secrets frameworks are designed to elicit your own thinking, create your own authentic approach to problem solving and possibly even inspire your own “AHA!” moments.
Honest case studies that share both success, failure and most importantly learning
We will listen your feedback and comments as to how to improve the Sandbox.
Note: we cannot respond to requests for help directly as there simply isn’t enough time to help the thousands of entrepreneurs who request it. Hence providing this sandbox to try to provide a broader resource and develop community learning.
Your thoughts, questions and input will inform how we continue to develop this Sandbox and that in turn may influence the main Startup Secrets program. So thank you!

Other:

Is there a Startup Secrets Community?
Everywhere we share Startup Secrets we encourage community participation including wishin the, on campuses where we teach and mentor and of course across the globe online on platforms like .
We encourage peer communities, because we think of startups as a mutual journey of learning for all involved, and your peers are often the best people to help you.
On this site, help and support each other. If you see a question on this site and feel you can genuinely help, feel free respond to it in the comments. Note that this will be done on a trust basis, so please respect each other and bring a positive attitude at all times.
Please sse the form below to register and get the ability to comment and participate...

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